Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Sam Friedman, “Comedy and Distinction” (Routledge, 2014)

Sam Friedman, “Comedy and Distinction” (Routledge, 2014)

What is funny? What makes you laugh? We think of laughter as being universal idea that applies to everyone, no matter their age, ethnicity, gender or social class. In Comedy and Distinction: The Cultu...

21 Nov 201447min

Bruce Fink, “Against Understanding. Volume 1: Commentary and Critique in a Lacanian Key” (Routledge, 2014)

Bruce Fink, “Against Understanding. Volume 1: Commentary and Critique in a Lacanian Key” (Routledge, 2014)

What can possibly be wrong with the process of understanding in psychoanalytic treatment? Everything, according to Bruce Fink. In Against Understanding. Volume 1: Commentary and Critique in a Lacanian...

17 Nov 20141h 2min

Randal Marlin, “Propaganda and the Ethics of Persuasion” (Broadview Press, 2013)

Randal Marlin, “Propaganda and the Ethics of Persuasion” (Broadview Press, 2013)

It’s been 100 years since the start of the First World War, a conflict that cost millions of lives. In his recently revised book, Propaganda and the Ethics of Persuasion (2013), Randal Marlin writes t...

17 Nov 201441min

Bonnie J. Mann, “Sovereign Masculinity: Gender Lessons from the War on Terror” (OUP, 2014)

Bonnie J. Mann, “Sovereign Masculinity: Gender Lessons from the War on Terror” (OUP, 2014)

In the aftermath of 9/11, the American political landscape and its discourses took a peculiar turn. America’s national sovereignty-conceived as the expression of its indomitable masculinity-had been c...

12 Nov 201459min

Marisol Sandoval, “From Corporate to Social Media” (Routledge, 2014)

Marisol Sandoval, “From Corporate to Social Media” (Routledge, 2014)

What would a truly ‘social’ social media look like? This is the core question of From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Ind...

5 Nov 201439min

Kathrin Yacavone, “Benjamin, Barthes, and the Singularity of Photography” (Bloomsbury, 2013)

Kathrin Yacavone, “Benjamin, Barthes, and the Singularity of Photography” (Bloomsbury, 2013)

Kathrin Yacavone‘s Benjamin, Barthes, and the Singularity of Photography (Bloomsbury, 2013) is an engaging study that explores connections between two of the most significant thinkers of the twentieth...

29 Okt 201453min

William Viney, “Waste: A Philosophy of Things” (Bloomsbury, 2014)

William Viney, “Waste: A Philosophy of Things” (Bloomsbury, 2014)

What is waste? William Viney‘s Waste: A Philosophy of Things (Bloomsbury, 2014) explores the meaning of waste across a variety of contexts, including literature, sculpture and architecture. The text b...

15 Okt 201439min

Vernadette V. Gonzalez, “Securing Paradise: Tourism and Militarism in Hawai’i and the Philippines” (Duke UP, 2013)

Vernadette V. Gonzalez, “Securing Paradise: Tourism and Militarism in Hawai’i and the Philippines” (Duke UP, 2013)

Vernadette Vicuna Gonzalez‘s Securing Paradise: Tourism and Militarism in Hawai’i and the Philippines (Duke University Press, 2013), examines the intertwined relationship between tourism and militaris...

22 Sep 20141h 18min

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