Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Giulio Boccaletti, "The Environmental Republic: Why Citizens Will Save the World" (Princeton UP, 2026)

Giulio Boccaletti, "The Environmental Republic: Why Citizens Will Save the World" (Princeton UP, 2026)

Republicanism is arguably the most powerful political idea in history, an extraordinary feat of human imagination that balances individual liberty with collective responsibility. The Environmental R...

7 Aug 1h 26min

Andres Saenz de Sicilia, "Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society" (Brill, 2024)

Andres Saenz de Sicilia, "Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society" (Brill, 2024)

Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society is the latest book from Dr Andres Saenz De Sicilia, an Assistant Professor of Philosophy at Northeastern Uni...

7 Aug 43min

Katharina Stevens, "The Ethics of Argumentation" (Routledge, 2025)

Katharina Stevens, "The Ethics of Argumentation" (Routledge, 2025)

The Ethics of Argumentation (Routledge, 2025) offers a new approach to the theory of argumentation that conceptualizes argumentation as a fundamentally ethical activity whose norms are grounded in, an...

5 Aug 1h 1min

Valena Beety, "Pink Crime: Fighting Against the Criminalization of Motherhood, Pregnancy, and Queer Identity" (New Press, 2026)

Valena Beety, "Pink Crime: Fighting Against the Criminalization of Motherhood, Pregnancy, and Queer Identity" (New Press, 2026)

A woman miscarries—and is charged with murder. A new mother tests positive for a drug her hospital administered—and loses custody of her newborn. Four women are convicted of horrific crimes against ...

4 Aug 25min

Lisa Blaydes and Samuel Helfont eds., "Ba‘thist Iraq Through Archives: Reflections, Explorations, and Opportunities" (Stanford UP, 2026)

Lisa Blaydes and Samuel Helfont eds., "Ba‘thist Iraq Through Archives: Reflections, Explorations, and Opportunities" (Stanford UP, 2026)

The opening of Iraq's Ba'th Party archives revolutionized the study of Iraqi politics and history, offering scholars unprecedented access to the inner workings of one of the world's most impenetrab...

29 Juli 41min

Paul Langley and Andrew Leyshon, "Fintech Capital: The Digital Transformation of Everyday Money and Finance" (Princeton UP, 2026)

Paul Langley and Andrew Leyshon, "Fintech Capital: The Digital Transformation of Everyday Money and Finance" (Princeton UP, 2026)

How is finance changing in the contemporary world? In FinTech Capital: The Digital Transformation of Everyday Money and Finance (Princeton University Press, 2026), Paul Langley, a Professor of Econom...

28 Juli 51min

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Just how much damage is sport doing to the planet? In Global Sports Go Green—Or Do They? (Palgrave Macmillan, 2026) Toby Miller, Profesor Distinguido at the Instituto Tecnológico de Monterrey, Mexico ...

26 Juli 44min

Todd McGowan, "Self-Sabotage: How We Try Not to Flourish" (Polity Press, 2026)

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Self-Sabotage: How We Try Not to Flourish (Polity Press, 2026) contends that an unconscious impulse to undermine our own interests plays a dominant role in our lives. The idea of a primary drive to ...

25 Juli 1h 9min

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