Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Lisa Min et al. eds., "Redacted: Writing in the Negative Space of the State" (punctum books, 2024)

Lisa Min et al. eds., "Redacted: Writing in the Negative Space of the State" (punctum books, 2024)

When it comes to the political, acts of redaction, erasure, and blacking out sit in awkward tension with the myth of transparent governance, borderless access, and frictionless communication. But shou...

4 Feb 1h 25min

Jacqueline Couti and Anny Dominique Curtius, "Women, Theory, Praxis, and Performativities: Transoceanic Entanglements in Francophone Settings" (Liverpool UP, 2025)

Jacqueline Couti and Anny Dominique Curtius, "Women, Theory, Praxis, and Performativities: Transoceanic Entanglements in Francophone Settings" (Liverpool UP, 2025)

Women, Theory, Praxis, and Performativities: Transoceanic Entanglements in Francophone Settings (Liverpool UP, 2025) bridges the gap between the Caribbean, the Indian Ocean and the Pacific. It collect...

3 Feb 1h 17min

Itohan I. Osayimwese, "Africa's Buildings: Architecture and the Displacement of Cultural Heritage" (Princeton UP, 2025)

Itohan I. Osayimwese, "Africa's Buildings: Architecture and the Displacement of Cultural Heritage" (Princeton UP, 2025)

Between the nineteenth century and today, colonial officials, collectors, and anthropologists dismembered African buildings and dispersed their parts to museums in Europe and the United States. Most o...

3 Feb 1h 19min

Gina Schouten, "The Anatomy of Justice" (Oxford UP, 2024)

Gina Schouten, "The Anatomy of Justice" (Oxford UP, 2024)

“Liberal egalitarianism” refers to a family of political views that are “liberal” in taking individual rights to be of premier importance and “egalitarian” in holding that justice requires that politi...

1 Feb 1h 1min

Blair Kelley, "Black Folk: The Roots of the Black Working Class" (LIveright, 2023)

Blair Kelley, "Black Folk: The Roots of the Black Working Class" (LIveright, 2023)

In the United States, the stoicism and importance of the “working class” is part of the national myth. The term is often used to conjure the contributions and challenges of the white working class – a...

31 Jan 45min

Justin L. Mann, "Breaking the World: Black Insecurity and the Horizons of Speculation" (Duke UP, 2026)

Justin L. Mann, "Breaking the World: Black Insecurity and the Horizons of Speculation" (Duke UP, 2026)

Breaking the World: Black Insecurity and the Horizons of Speculation (Duke UP, 2026) takes Black speculative fiction as a central archive for understanding global security culture from the Reagan admi...

29 Jan 1h 45min

Ghost in the Criminal Justice Machine

Ghost in the Criminal Justice Machine

Despite reform efforts that have grown in scope and intensity over the last two decades, the machine of American mass incarceration continues to flourish. In Ghost in the Criminal Justice Machine: R...

29 Jan 44min

Brahim El Guabli, "Desert Imaginations: A History of Saharanism and Its Radical Consequences" (U California Press, 2025)

Brahim El Guabli, "Desert Imaginations: A History of Saharanism and Its Radical Consequences" (U California Press, 2025)

Desert Imaginations: A History of Saharanism and Its Radical Consequences (U California Press, 2025) traces the cultural and intellectual histories that have informed the prevalent ideas of deserts ac...

28 Jan 50min

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