Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Avsnitt(2227)

Jacob Stegenga, "Heart of Science: A Philosophy of Scientific Inquiry" (U Chicago Press, 2026)

Jacob Stegenga, "Heart of Science: A Philosophy of Scientific Inquiry" (U Chicago Press, 2026)

In Heart of Science: A Philosophy of Scientific Inquiry (University of Chicago Press, 2026), philosopher Jacob Stegenga breaks with the most dominant epistemologies of science to argue that in judging...

10 Mars 48min

Stephen Lee Naish, "Screen Captures: Film in the Age of Emergency" (Lever Press, 2026)

Stephen Lee Naish, "Screen Captures: Film in the Age of Emergency" (Lever Press, 2026)

Movies open a window into our collective soul. In Screen Captures: Film in the Age of Emergency (Lever Press, 2026), Stephen Lee Naish guides us through recent cinematic phenomena that reflect/refract...

10 Mars 1h 9min

Sean Parson, "Punk Anarchism: An Anti-Politics of Resistance" (Bloomsbury, 2026)

Sean Parson, "Punk Anarchism: An Anti-Politics of Resistance" (Bloomsbury, 2026)

Punk Anarchism: An Anti-Politics of Resistance (Bloomsbury, 2026) is a radical critique of contemporary politics, offering an alternative framework rooted in anarchism, punk rock, dadaism, situationi...

7 Mars 42min

The Cave and the Coalition: Philosophy, Populism, and the MAGA New Right

The Cave and the Coalition: Philosophy, Populism, and the MAGA New Right

In this episode of International Horizons, RBI acting director Eli Karetny sits down with political theorist Laura Field to trace the intellectual currents shaping today’s right — from Straussian thou...

7 Mars 56min

Alex Brostoff and Vilashini Cooppan eds., "Autotheories" (MIT Press, 2025)

Alex Brostoff and Vilashini Cooppan eds., "Autotheories" (MIT Press, 2025)

A transdisciplinary array of authors offering a new frame of reference for autotheory and its genre-bending synthesis of autobiography and critical theory. Autotheories (MIT Press, 2025) tells the s...

6 Mars 1h 9min

Damion Searls, "The Philosophy of Translation" (Yale UP, 2024)

Damion Searls, "The Philosophy of Translation" (Yale UP, 2024)

The Philosophy of Translation (Yale UP, 2024) is a fresh, approachable, and convincing account of what translation really is and what translators actually do. As the translator of sixty books from mul...

5 Mars 57min

David L. Eng, "Reparations and the Human" (Duke UP, 2025)

David L. Eng, "Reparations and the Human" (Duke UP, 2025)

The Holocaust and the atomic bombings of Hiroshima and Nagasaki invoked in graphic terms the specter of total human destruction. In response, a new international order of reparations and human rights ...

4 Mars 54min

Catherine Elgin, "Epistemic Ecology" (MIT Press, 2025)

Catherine Elgin, "Epistemic Ecology" (MIT Press, 2025)

Humans are highly inquisitive, yet fallible and cognitively limited. How can we improve our epistemic lot despite our limitations? In Epistemic Ecology (MIT Press, 2025), Catherine Elgin develops a mo...

3 Mars 1h

Populärt inom Vetenskap

dumma-manniskor
p3-dystopia
allt-du-velat-veta
svd-nyhetsartiklar
kapitalet-en-podd-om-ekonomi
rss-vetenskapsradion
det-morka-psyket
rss-spraket
rss-vetenskapsradion-2
dumforklarat
medicinvetarna
rss-ufo-bortom-rimligt-tvivel-2
sexet
hacka-livet
barnpsykologerna
rss-odla
vetenskapsradion
paranormalt-med-caroline-giertz
doden-hjarnan-kemisten
rss-tidslinjen-podcast