Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Denys Gorbach, "The Making and Unmaking of the Ukrainian Working Class: Everyday Politics and Moral Economy in a Post-Soviet City" (Berghahn Books, 2024)

Denys Gorbach, "The Making and Unmaking of the Ukrainian Working Class: Everyday Politics and Moral Economy in a Post-Soviet City" (Berghahn Books, 2024)

Industrial workers in Ukraine have a complex political lifeworld because their political action aimed at bringing radical social change coexists with a demobilizing stance that condemns all political ...

19 Feb 1h 9min

John Drabinski, "So Unimaginable a Price: Baldwin and the Black Atlantic" (Northwestern UP, 2025)

John Drabinski, "So Unimaginable a Price: Baldwin and the Black Atlantic" (Northwestern UP, 2025)

What happens if we turn to James Baldwin, not just for the amazing quotations and excellent photos, but as a critical theorist? What if we read his nonfiction philosophically? What can Baldwin help us...

18 Feb 59min

Feminism and Critical Hindu Studies with Shreena Gandhi, Harshita Kamath, Sailaja Krishnamurt, and Shana Sippy

Feminism and Critical Hindu Studies with Shreena Gandhi, Harshita Kamath, Sailaja Krishnamurt, and Shana Sippy

This episode features a conversation with the founding members of the Feminist Critical Hindu Studies Collective, also known as the Auntylectuals. We began with each of them reflecting on their pathwa...

16 Feb 1h 1min

Carl Death, "African Climate Futures" (Oxford UP, 2025)

Carl Death, "African Climate Futures" (Oxford UP, 2025)

This episode is brought to you by the BISA Environment and Climate Politics Working Group. African Climate Futures (Oxford UP, 2025) shows how climate-changed futures are imagined in Africa and by Af...

16 Feb 1h 2min

Agustín Santella and Adrián Piva, "Marxism, Social Movements and Collective Action" (Palgrave Macmillan, 2023)

Agustín Santella and Adrián Piva, "Marxism, Social Movements and Collective Action" (Palgrave Macmillan, 2023)

Marxists have an obvious interest in understanding social movements. Less obvious, even with the voluminous theoretical archives at hand, is how to pull their various forms together into a cohesive th...

16 Feb 34min

Sourit Bhattacharya, "Postcolonialism Now: Literature, Reading, Decolonising" (Orient BlackSwan, 2024)

Sourit Bhattacharya, "Postcolonialism Now: Literature, Reading, Decolonising" (Orient BlackSwan, 2024)

Postcolonialism Now: Literature, Reading, Decolonising (Orient BlackSwan, 2024) by Sourit Bhattacharya introduces a new method of decolonial reading and criticism. It critically examines the history a...

13 Feb 58min

Laura K. Field, "Furious Minds: The Making of the MAGA New Right" (Princeton UP, 2025)

Laura K. Field, "Furious Minds: The Making of the MAGA New Right" (Princeton UP, 2025)

Political Theorist Laura Field has written an insightful and detailed exploration of the people and the ideas that have shaped the second Trump Administration (and some contributed, as well, to the fi...

12 Feb 43min

Alex Prichard, "Anarchism: a Very Short Introduction" (Oxford UP, 2022)

Alex Prichard, "Anarchism: a Very Short Introduction" (Oxford UP, 2022)

If you asked a passerby on the street what anarchism is, they may answer that it is an ideology based on chaos, disorder, and violence. But is this true? What exactly is anarchism? Anarchism: a Very S...

7 Feb 55min

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