153. How Brands Can Play a More Active Role in the Climate Change Conversation with Ali Wines
Outdoor Minimalist14 Okt 2024

153. How Brands Can Play a More Active Role in the Climate Change Conversation with Ali Wines

What is the role that brands should play in our climate change conversations?

We see some brands being consistent champions for the planet in their marketing campaigns, even beyond Earth Day, but is it enough?

As consumer concern about climate change grows, so does the demand for brands to take an active role—not just in marketing but in genuine engagement with policy development and community dialogue.

Yet, many companies still hesitate to make their voices heard. Why is that? What do consumers genuinely want from brands?

In episode 153 of the Outdoor Minimalist podcast, we explore how brands can have more meaningful conversations, the importance of aligning actions with values, and how to break through the fear that might be holding some brands back.

To help us challenge the status quo and uncover how brands can better connect with consumers who care deeply about the future of our planet, I sat down to chat with Ali Wines.

Ali is a communications strategist who helps companies talk about sustainability and climate change. She runs Uncommon Ground Communications, where she works with clients from the ski and outdoor industry to nonprofits and construction companies to tell their sustainability stories with authenticity and courage.

Before starting Uncommon Ground, Ali was the Executive Director of Protect Our Winters Canada. She’s a skier, a dog person, and a mum to two daughters who are faster than her on a mountain bike.

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Ali Wines | Uncommon Ground

Uncommon Ground: https://www.we-are-uncommon.com/

LinkedIn: https://www.linkedin.com/company/uncommon-ground-comms/

Instagram: https://www.instagram.com/weare_uncommon

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Episode Resources

Aspen One: https://aspen.com/

Seventh Generation: https://www.seventhgeneration.com/

Potential Energy Coalition: https://potentialenergycoalition.org/

Clean Creatives: https://cleancreatives.org/

Avsnitt(258)

4. 7Rs: Repair with Rudy Glocker

4. 7Rs: Repair with Rudy Glocker

The 7R's of Outdoor Minimalist serve as the framework of these concepts and are the stepping stones to implementing Outdoor Minimalist pursuits into your life. The 7R's of Outdoor Minimalism include: Reduce Refuse Rethink Repair Rehome/Repurpose Remove Restore In episode 4 of the Outdoor Minimalist Podcast, I will be exploring the third R and the concept of Repair in the outdoor industry with the help of Rudy Glocker. Rudy Glocker is the founder of Burgeon Outdoor. Rudy founded Burgeon to create a better tomorrow for mountain communities such as Lincoln, NH where they are located. Burgeon accomplishes its mission by making its products locally and contributing 5% of its sales to environmental and community efforts. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- BURGEON OUTDOOR WEBSITE: https://www.burgeonoutdoor.com/ BURGEON OUTDOOR INSTAGRAM: https://www.instagram.com/burgeonoutdoor/ SOURCES McKinsey & Company - Fashion on Climate [episode statistics from the McKinsey & Company Report, not Greenpeace. I misspoke during the recording.] Greenpeace - Detox My Fashion

4 Okt 202148min

3. How to Identify Sustainable Product Materials with Mary Swanson

3. How to Identify Sustainable Product Materials with Mary Swanson

In episode 3 of the Outdoor Minimalist Podcast, I will be discussing how consumers and brands can take steps to identify more sustainable product materials. This is a big topic that I felt was best discussed with an industry expert like Mary Swanson. Mary is the CEO and a co-founder of Lava Linens. Together, she, her mom, Sheila, and sister, Caitlin, create durable, luxurious adventure towels powered by flax and hemp - two of Earth's most impressive fibers. Lava Linens' aim is to be as sustainable and responsible as possible - not succumbing to the pressures of fast fashion nor to the norms of the outdoor industry while still creating high-performing, valuable pieces of outdoor gear. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ---------------------------------- Get 15% off Lava Linens towels with the discount code OUTDOORMINIMALIST LAVA LINENS WEBSITE: https://shoplavalinens.com/ LAVA LINENS INSTAGRAM: https://www.instagram.com/lavalinens/

4 Okt 202147min

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