SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 169: How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use

SPI 169: How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use

#169: Just about every business owner starts from scratch. Today’s guest did, too, but in a totally unique way. He’s Nathan Chan, creator of Foundr Magazine, an entirely digital publication. When Nath...

8 Juli 201553min

SPI 168: Multiple Successful Businesses in Multiple Niches with Scott Turner

SPI 168: Multiple Successful Businesses in Multiple Niches with Scott Turner

#168: Running a successful online business takes serious effort. Today’s guest doesn’t just run one successful online business—he runs several! I first connected with Scott Turner through his company ...

1 Juli 201539min

SPI 167: Chalene Johnson and the Lowdown on Lifers

SPI 167: Chalene Johnson and the Lowdown on Lifers

#167: You might know today’s guest as a fitness guru. But Chalene Johnson hasn’t stopped there—she’s also an inspiring entrepreneur and the leader of a tribe of amazing, committed fans. Chalene’s care...

24 Juni 201551min

SPI 166: The 2015 Halfway Point—Goal Status and Future of SPI

SPI 166: The 2015 Halfway Point—Goal Status and Future of SPI

#166: Let’s take a break from strategy to check in with ourselves. We’re halfway through 2015. What progress have you made on your goals for this year? What have you learned? What else does 2015 have ...

17 Juni 201541min

SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

#165: I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Su...

10 Juni 201539min

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

#164: Michael is the host of Solopreneur Hour, a podcast with a totally unique style—a style I’m borrowing from today. Michael has mastered the art of interviewing. His approach as an interviewer allo...

3 Juni 201554min

SPI 163: Michael Hyatt on the Secrets of Team Building and Leadership

SPI 163: Michael Hyatt on the Secrets of Team Building and Leadership

#163: It’s such a pleasure to have Michael Hyatt as my guest this week. Michael is a truly inspirational leader, and he brings an amazing wealth of wisdom and experience with him. He’s talking with me...

27 Maj 201542min

SPI 162: A First-Timer’s $130,208 Product Launch

SPI 162: A First-Timer’s $130,208 Product Launch

#162: My guest today, Nick Stephenson, heard David Siteman Garland talk with me about creating online courses back in Session 136. Nick took action, and by the time his product launch rolled around, h...

20 Maj 201540min

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