SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 161: How to Stand Out of the Crowd with Dorie Clark

SPI 161: How to Stand Out of the Crowd with Dorie Clark

#161: My guest today is a woman who knows what she’s talking about when it comes to finding great ideas. Dorie Clark is a phenomenal writer, speaker, and business professor—but she didn’t get there ov...

13 Maj 201555min

SPI 160: People Over Profit with Dale Partridge

SPI 160: People Over Profit with Dale Partridge

#160: My mantra for the next few years is “Think bigger.” How can I think beyond business and profit toward bigger causes and social good? I find it so exciting that I’ve met so many amazing people wh...

6 Maj 201535min

SPI 159: The Best Practices for Increasing Sales with Your Autoresponder Email Series

SPI 159: The Best Practices for Increasing Sales with Your Autoresponder Email Series

#159: This week, we’re talking about a simple thing that can have a huge positive impact on your business: email marketing and the power of an autoresponder series. Dan runs CLVBoost.com, a consultanc...

29 Apr 20151h 1min

SPI 158: How to Productize Your Service-Based Business

SPI 158: How to Productize Your Service-Based Business

#158: This episode is all about productizing your service-based business. With me this week is productization all-star Brian Casel, founder of Casjam.com. If you’re curious how to go about productizin...

22 Apr 201548min

SPI 157: The Art of Rejection with Jia Jiang

SPI 157: The Art of Rejection with Jia Jiang

#157: I first saw today’s guest on a TED Talk. His name is Jia Jiang, and his talk was titled, “Surprising Lessons from 100 Days of Rejection.” It’s one of those TED Talks you start watching and find ...

15 Apr 201542min

SPI 156: The Story Behind Abel James and the Success of Fat Burning Man

SPI 156: The Story Behind Abel James and the Success of Fat Burning Man

#156: This week’s guest comes to us from the fitness world. He’s Abel James, who I got to know last year when he won an award for his incredible podcast, Fat Burning Man. Abel didn’t just stop at podc...

8 Apr 201553min

SPI 155: Inside One of My Weekly Mastermind Meetings

SPI 155: Inside One of My Weekly Mastermind Meetings

#155: Joey Korneman runs SchoolofMotion.com, an online resource for motion designers, and he’s been working hard to grow his business. Joey brought his questions and challenges to the mastermind group...

1 Apr 20151h 8min

SPI 154: Behind the Scenes of SPI TV with Caleb Wojcik—Gear, Numbers, and Production Tips

SPI 154: Behind the Scenes of SPI TV with Caleb Wojcik—Gear, Numbers, and Production Tips

#154: This week’s guest is the amazing Caleb Wojcik, the video mastermind behind DIYVideoGuy.com and the videographer for my latest project, Smart Passive Income TV. Caleb’s sharing his expert knowled...

25 Mars 201559min

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