SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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SPI 51: Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing, and More

SPI 51: Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing, and More

#051: Tim Ferriss joins the show today to discuss running experiments, accelerated learning, and promoting new projects, including his new book, The 4-Hour Chef. Podcast show notes available here: htt...

29 Nov 20121h 1min

SPI 50: Brand Loyalty and a 19th Century Strategy You Can Use to Get It

SPI 50: Brand Loyalty and a 19th Century Strategy You Can Use to Get It

#050: In this solo session, I talk specifically about brand loyalty: what that really means, how important it is, and how to get it. Podcast show notes available here: https://www.smartpassiveincome.c...

14 Nov 201232min

SPI 49: Being Everywhere and Building a Community around a Product Niche with Brendan Hufford

SPI 49: Being Everywhere and Building a Community around a Product Niche with Brendan Hufford

#049: Today I'm joined by Brendan Hufford, a full-time teacher who has built a successful product-based niche site using many of the strategies outlined here on the SPI blog. Podcast show notes availa...

25 Okt 201252min

SPI 48: How a Part-Time Blogger Landed His Dream Job—An Interview with Leslie Samuel

SPI 48: How a Part-Time Blogger Landed His Dream Job—An Interview with Leslie Samuel

#048: Today's guest is Leslie Samuel, a part-time blogger and full-time teacher with multiple blogging success stories under his belt. Podcast show notes available here: https://www.smartpassiveincome...

5 Okt 201258min

SPI 47: Maintaining a Balanced Life

SPI 47: Maintaining a Balanced Life

#047: In this episode, I talk about what it's like to try and maintain a balanced life, one that involves an expanding family and trying to get things done in my business at the same time. Podcast sho...

24 Sep 201238min

SPI 46: Building a Lucrative Business with No Ideas, No Expertise, and No Money with Dane Maxwell

SPI 46: Building a Lucrative Business with No Ideas, No Expertise, and No Money with Dane Maxwell

#046: Dane Maxwell chats about his approach to building an online business, one that doesn't include the need to become an expert in any particular niche, any money or start up funds, or even any idea...

28 Aug 20121h 14min

SPI 45: How to Win With Your Email List – Part 2 of 2

SPI 45: How to Win With Your Email List – Part 2 of 2

#045: In this episode, we continue the discussion about email lists and how to win with them. Podcast show notes available here: https://www.smartpassiveincome.com/session45 See Privacy Policy at htt...

23 Aug 201246min

SPI 44: How to Win With Your Email List – Part 1 of 2

SPI 44: How to Win With Your Email List – Part 1 of 2

#044: I'm sharing my thoughts about email lists: why they're crucial for any online business, how to start building one, and what you can do to maximize your subscribers. Podcast show notes available ...

20 Aug 201236min

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