SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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SPI 858: Listen to this Before You Start a YouTube Channel (Should You Even Try?)

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#857 Someone with half your expertise is building an audience right now. Meanwhile, you’re still deciding which platform to use or spreading yourself thin trying to be everywhere. So, how do you narro...

12 Feb 20251h 7min

SPI 856: Literally the Easiest Way to Start a Business in 2025

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SPI 855: A Framework to Save you From Failing at Business

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#855 Failing is an essential part of entrepreneurship. In fact, some of the most valuable lessons you'll learn in business will come when things don't go your way. Still, we want to avoid the wrong pa...

29 Jan 202536min

SPI 854: The Truth About Passive Income

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#854 Is passive income just a myth social media gurus like to spread? Many people misunderstand the path to success and financial freedom. The truth is that passive income is a realistic goal, but onl...

22 Jan 202532min

SPI 853: Ranking the BEST and WORST Business Ideas for Beginners (2025)

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#853 Focusing on the wrong business idea might slow your growth if you're just starting out. So what are the top opportunities to prioritize, and which ones should you save for later in your journey? ...

15 Jan 202555min

SPI 852: Why Making Money Online is Easy (But Still Feels Hard)

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#852 Making money online is easier than ever. How come it still feels impossible, though? You have the tools and platforms to help you earn money online, but the psychological and emotional challenges...

8 Jan 202529min

SPI 851: How to Build Wealth as a Couple with Ramit Sethi

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#851 As a couple, how do you talk about money? What are the best ways to approach conversations around finances without hurting each other or starting an argument? This is our topic for the first epis...

1 Jan 202547min

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