SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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SPI 850: End of an Era with My Voice-over Guy, John Melley

SPI 850: End of an Era with My Voice-over Guy, John Melley

#850 The world is run by those who show up. If you don't, opportunities won't come your way because no one knows who you are. So start putting yourself out there and building trust, and you'll see peo...

27 Dec 202440min

SPI 849: Big Update on How SPI is Changing in 2025

SPI 849: Big Update on How SPI is Changing in 2025

#849 What do you do when the strategies that used to work online stop delivering results? If you want to keep serving your audience, you pivot, evolve, and point the way toward the future of your spac...

25 Dec 202425min

SPI 848: 3 Themes of 2024 that Have Helped Me Find Success

SPI 848: 3 Themes of 2024 that Have Helped Me Find Success

#848 To end the year, I share the three principles that have guided my work in 2024. Listen in because these ideas have helped me stay productive, find success with short-form content, and write a new...

20 Dec 202419min

SPI 847: The 2025 Product Launch Formula with Jeff and Dan Walker

SPI 847: The 2025 Product Launch Formula with Jeff and Dan Walker

#847 Every niche will be competitive in 2025. With AI sales copy flooding the internet, grabbing people's attention is harder than ever. So what's working in business right now? How do you stand out a...

18 Dec 202445min

SPI 846: We Let the Customers Down (And Here Was My Response)

SPI 846: We Let the Customers Down (And Here Was My Response)

#846 Building a strong connection with your followers means showing them you care, even when things go wrong. That's why doing what feels right is part of my DNA in business. It might be difficult or ...

13 Dec 202414min

SPI 845: It’s Time to Start Your Podcast with Jenna Kutcher

SPI 845: It’s Time to Start Your Podcast with Jenna Kutcher

#845 Are you on a path toward a future you don't truly want? Today's guest felt that way when she was handed a five-year career plan at her corporate job. Trusting her gut, she pivoted to become a mas...

11 Dec 202444min

SPI 844: On My 42nd Birthday.

SPI 844: On My 42nd Birthday.

#844 Today, I'm celebrating my birthday and sharing the top insights I rely on to build a successful business and live a fulfilling life. Having the right mindset is key, so join me as I explore these...

6 Dec 202416min

SPI 843: From Action Figures to Big Profit with Jax Navarro

SPI 843: From Action Figures to Big Profit with Jax Navarro

#843 What if your hobby could become a thriving business landing you five-figure deals and connecting you with industry leaders and celebrities? That's Jax Navarro's incredible story and journey. At P...

4 Dec 202431min

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