SPI 516: The Numbers Are Vital, but This Is More Important
The Smart Passive Income Online Business and Blogging Podcast15 Okt 2021

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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SPI 324: From College Nerd to Wildly Successful Personal Brand with Thomas Frank

SPI 324: From College Nerd to Wildly Successful Personal Brand with Thomas Frank

#324: Get ready for a masterclass in YouTube strategy, personal branding, and niche blogging with College Info Geek creator Thomas Frank. Thomas has a wealth of strategies, techniques, and tools to help you grow. Podcast show notes available here: https://www.smartpassiveincome.com/session324 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Juni 201852min

SPI 323: How to Get Affiliates and JVs to Promote for You with Matt McWilliams

SPI 323: How to Get Affiliates and JVs to Promote for You with Matt McWilliams

#323: Uncover best practices for planning and launching an affiliate program for your business with affiliate marketing master Matt McWilliams. Matt shares how to start an affiliate marketing program for your product or service, how to encourage your affiliate to promote your product, and how to prepare for product launches. Podcast show notes available here: https://www.smartpassiveincome.com/session323 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Juni 201857min

SPI 322: How “The Rideshare Guy” Created a Business Helping Uber and Lyft Drivers

SPI 322: How “The Rideshare Guy” Created a Business Helping Uber and Lyft Drivers

#322: Hear how Harry Campbell—The Rideshare Guy—quit his day job in aerospace engineering, monetized his business, and helped millions of drivers have better experiences with Lyft and Uber. Harry has great promotion advice for anyone with a niche site. Podcast show notes available here: https://www.smartpassiveincome.com/session322 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Juni 201843min

SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson

SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson

#321: Learn how to connect with media outlets, pitch effectively, and master PR with Christina Nicholson of MediaMavenandMore.com. Regardless of the size of your business, Christina has lots of great strategies you can use. Podcast show notes available here: https://www.smartpassiveincome.com/session321 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Juni 201845min

SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

#320: KingSumo creator Noah Kagan teaches how to grow an explosive online following and brand using viral giveaways. You'll also learn how to convert the subscribers you get during a giveaway into customers. Podcast show notes available here: https://www.smartpassiveincome.com/session320 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Maj 201850min

SPI 319: How to Work Less & Make More with James Schramko

SPI 319: How to Work Less & Make More with James Schramko

#319: Learn how to design a fulfilling business and lifestyle with James Schramko, author of Work Less, Make More. James shares his philosophy for reinvesting in your business, the business models he uses, and how to get comfortable with selling. Podcast show notes available here: https://www.smartpassiveincome.com/session319 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Maj 201856min

SPI 318: Modern Mindfulness with Melissa Monte—An SPI Student and Her Successful Start

SPI 318: Modern Mindfulness with Melissa Monte—An SPI Student and Her Successful Start

#318: Power-Up Podcasting student Melissa Monte shares the strategy behind the successful launch of her show, Mind Love, tips for taking action, and what she's learned in her journey so far. Podcast show notes available here: https://www.smartpassiveincome.com/session318 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Maj 201837min

SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

#317: Learn the strategies and mindset you need to create a personal brand, prove your expertise in your industry, and be a successful creator with special guest Roberto Blake. Roberto has lots of outstanding advice for cultivating creativity. Podcast show notes available here: https://www.smartpassiveincome.com/session317 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Maj 201850min

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