SPI 516: The Numbers Are Vital, but This Is More Important
The Smart Passive Income Online Business and Blogging Podcast15 Okt 2021

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

#309: Learn how to optimize your customer journey, simplify your sales funnels, and motivate customers to be ambassadors for your brand with special guest Molly Pittman. Learn how to keep your funnel simple and upsell at the right moment. Podcast show notes available here: https://www.smartpassiveincome.com/session309 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Mars 201849min

SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

#308: Sunny Lenarduzzi is here today to talk about how her journey led her to online business, as well as to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. This is a great session for all YouTubers to listen to! Podcast show notes available here: https://www.smartpassiveincome.com/session308 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Mars 201840min

SPI 307: Copyright Infringement and DMCA (with my Attorney)

SPI 307: Copyright Infringement and DMCA (with my Attorney)

#307: Hear legal strategies from attorney Richard Chapo for dealing with copyright infringement and protecting yourself legally when you allow others to post to your website. We discuss the Digital Millennium Copyright Act (DCMA) and how it applies to an online business. Podcast show notes available here: https://www.smartpassiveincome.com/session307 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Feb 201851min

SPI 306: Rise of the Youpreneur with Chris Ducker

SPI 306: Rise of the Youpreneur with Chris Ducker

#306: Today I'm going deep with Chris Ducker about his burnout, personal branding, and his new book, Rise of the Youpreneur. Podcast show notes available here: https://www.smartpassiveincome.com/session306 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Feb 20181h 3min

SPI 305: The Funnel After the Funnel with Nicole Walters

SPI 305: The Funnel After the Funnel with Nicole Walters

#305: Nicole Walters is here today to talk about how she built a powerful membership community and seven-figure business, all while being an amazing mother too. We discuss her viral videos, why she moved her business from Facebook to her own membership portal, and her process for hiring a Head of Operations. Podcast show notes available here: https://www.smartpassiveincome.com/session305 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Feb 201848min

SPI 304: Building an Online Course From Start to Finish

SPI 304: Building an Online Course From Start to Finish

#304: Online courses have been an incredible experience for me, and today I'm sharing the ten steps you can take to create life-changing online courses for your audience. I discuss how to validate your course in advance, how to pre-sell the course, how to create course materials, and how to get over the fear of selling your online course. Podcast show notes available here: https://www.smartpassiveincome.com/session304 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Feb 201843min

SPI 303: How a Loan Signing Agent Built a $30K per Month Business

SPI 303: How a Loan Signing Agent Built a $30K per Month Business

#303: A simple idea turned into an online business that's changed lives and earned Mark Wills and Roman Rosario over $30K per month—hear the story and their strategies on today's episode! Hear how the strategies in my book, Will It Fly?, helped them validate their business idea for Loan Signing System, and how Facebook advertising helped them get started. There are great online course and YouTube strategies in this episode! Podcast show notes available here: https://www.smartpassiveincome.com/session303 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Jan 201846min

SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching

SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching

#302: What's the difference between coaching and teaching, what are the seven questions you need to ask when coaching, and why is this important for you and your business? Whether you're just getting started with coaching or looking to improve, this episode is critical listening! Podcast show notes available here: https://www.smartpassiveincome.com/session302 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jan 201829min

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