SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should you avoid using any extras at all? How do you determine and market the total value of your offer? Join me to find out! Show notes and more at SmartPassiveIncome.com/session776.

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SPI 59: How Viral Happens—An Interview with Jonah Berger, Author of Contagious

SPI 59: How Viral Happens—An Interview with Jonah Berger, Author of Contagious

#059: In this session of The Smart Passive Income Podcast, I'm really excited to chat with Jonah Berger, author of Contagious: Why Things Catch On. Podcast show notes available here: https://www.smart...

13 Mars 201341min

SPI 58: Pay What You Want with Anthony Vennare from Hybrid Athlete

SPI 58: Pay What You Want with Anthony Vennare from Hybrid Athlete

#058: In this session of The Smart Passive Income Podcast, I interview Anthony Vennare who has built an online biz by asking people to pay what they want. Podcast show notes available here: https://ww...

20 Feb 201350min

SPI 57: What the Music Industry Can Teach Us about Starting and Running an Online Business with David Hooper

SPI 57: What the Music Industry Can Teach Us about Starting and Running an Online Business with David Hooper

#057: In this episode of The Smart Passive Income Podcast, I chat with David Hooper about the parallels between the music industry and online entrepreneurship. Podcast show notes available here: https...

13 Feb 201351min

SPI 56: LinkedIn, Likability and Leveraging Your Affiliates with Lewis Howes

SPI 56: LinkedIn, Likability and Leveraging Your Affiliates with Lewis Howes

#056: In this session of The Smart Passive Income Podcast, we're bringing back Lewis Howes to talk about LinkedIn, affiliate marketing, and more! Podcast show notes available here: https://www.smartpa...

6 Feb 201344min

SPI 55: Blog to eBook to Membership Site in Less Than a Year—Starting Smart with Trevor Page

SPI 55: Blog to eBook to Membership Site in Less Than a Year—Starting Smart with Trevor Page

#055: Trevor Page of HowtoProgramWithJava.com joins the podcast to tell how he built an online business outside of the blogging and make money online. Podcast show notes available here: https://www.sm...

30 Jan 201347min

SPI 54: The Click

SPI 54: The Click

#054: In this session of The Smart Passive Income Podcast, we talk all about the click: a small but incredibly important little action that happens on our sites. Podcast show notes available here: htt...

23 Jan 201336min

SPI 53: What They Didn’t Tell Me before I Started My Online Business

SPI 53: What They Didn’t Tell Me before I Started My Online Business

#053: If I could go back in time and tell myself these things about my online business, I would have been much better off. Podcast show notes available here: https://www.smartpassiveincome.com/session...

16 Jan 201339min

SPI 52: How Jazz Musician Steve Nixon Started An Online Business—Success Story Interview

SPI 52: How Jazz Musician Steve Nixon Started An Online Business—Success Story Interview

#052: My guest today is Steve Nixon, another success story who's built an online business outside of the "how to make money online" and blogging niche. Podcast show notes available here: https://www.s...

18 Dec 201237min

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