223: Joanna Yellowlees-Bound: From Erna Low to Antarctica
The Ski Podcast18 Okt 2024

223: Joanna Yellowlees-Bound: From Erna Low to Antarctica

Joanna Yellowlees-Bound joins Iain for this special episode as we cover her 40-year career in the ski industry, graduating from resort rep to managing director of Erna Low - one of the oldest ski companies in the UK.

Joanna is one of the most experienced professionals in the UK ski industry, with a career that spans the first halcyon days of the ski business in the 80s to our post-Brexit world today, including a key role in the development of Arc 1950.

We also discuss her new role working with her husband, Mensun Bound, the marine archaeologist who discovered the wreck of Shackleton’s ‘Endurance’ under the Antarctic ice.
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SHOW NOTES
Currency restrictions applied on foreign holidays (2:30)
Club Med beads are back! (3:00)
Joanna started working for Erna Low in 1982 (7:00)
It was the days of the Telex (12:45)
Erna Low’s original advert appeared in The Times in 1932 (15:00)
Erna Low represented La Plagne in the UK market in the 1980s (21:00)
Joanna became MD of the company in 1996 (23:30)
The ERM collapse led to large currency losses (24:30)
Joanna took over ownership of Erna Low in 2002 (27:00)
In 2003, Joanna founded Erna Low Property (27:30)
The Arc 1950 project was developed by Intrawest (29:45)
In 2023, Joanna sold Erna Low Property to Francois Marchand in a MBO (31:00)
2012 was the 80th anniversary of Erna Low (31:30)
Listen to our special podcast episode on Erna Low with Mark Frary (31:45)
Take a look at some of Erna Low's vintage film footage (34:30)
https://www.youtube.com/watch?v=Y5B02thqhkQ
In 2019, Joanna sold Erna Low Travel to NUCO Travel (35:30)
Mensun is a marine archaeologist who found the ‘Endurance’ in March 2022 (37:30)
Look out for ‘Endurance’ coming out on Disney+ later this year (39:15)
Mensun’s book is called ‘The Ship Beneath The Ice’ (39:45)
Feedback (41:30)

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

robsmith0179 (IG): “Listened to Episode 217 this morning...I’m now adding St Martin to my visit list!”

mattmglx: “I finally got round to clicking 5 stars on Spotify! Thanks for keeping me sane on my commute to work”

Pat from Ireland (BMAC): “I really enjoy the podcasts. I mix current episodes with those from your back catalogue. As someone who found skiing in middle age I am completely hooked. Keep up the brilliant work and here's to winter.”

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There are now 230 episodes of The Ski Podcast. There is so much to listen to in our back catalog: just go to theskipodcast.com and search the tags and categories.

Our equipment specials are being published on the Skipedia YouTube channel.

You can follow me @skipedia and the podcast @theskipodcast

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22: New lifts in Tignes & Zermatt, Inside Chill Factore and How To Put Your Boots On

22: New lifts in Tignes & Zermatt, Inside Chill Factore and How To Put Your Boots On

In this episode Jim and Iain discuss the new lifts that opened last week in both Tignes and Zermatt, Jim goes behind the scenes at the Chill Factore indoor snow slope in Manchester, we find out which Premiership football club Verbier has teamed up with and Dave reveals how to put your ski boots on properly. We also interview Dom Killinger from InTheSnow Magazine, listen to cowbells at dawn in Switzerland and Paddy from Huski explains how appearing on The Ski Podcast helped his company win new business! Listeners recommend new books for The Ski Podcast’s occasional ‘Ski Book Group’ and we look forward to the London Ski and Snowboard Festival later this month.

8 Okt 201849min

21: Fires in Chamonix & Garmisch, Vicky Gosling interview & How to get into Ski Racing

21: Fires in Chamonix & Garmisch, Vicky Gosling interview & How to get into Ski Racing

This time Jim and Iain wonder why the Alps are so flammable (after the recent fires in Chamonix, Tignes and Garmisch), Jim reports on glacier skiing in Cervinia and Iain interviews VIP Vicky Gosling OBE CEO BSS.

24 Sep 201854min

20: Brexit (again), Junior Worlds Success & Author Interviews

20: Brexit (again), Junior Worlds Success & Author Interviews

Iain and Jim talk summer holidays in the Alps, discuss how Brexit will affect the cost of your ski holiday, celebrate GB success at the Junior World Champs and re-open our ‘Ski Book Group’ with a look at ‘Ski The World’ by Arnie Wilson.

10 Sep 201852min

19: New Lifts in Val d'Isère, London Ski Show & Hiring Ski Clothing

19: New Lifts in Val d'Isère, London Ski Show & Hiring Ski Clothing

Jim and Iain report in for their final pod of the summer - yes, believe it or not, winter is only round the corner! In Episode 19, Iain talks to the team from Val d'Isère Telepheriques about the new gondola being built this summer in La Daille. This will increase capacity and speed up the mountain and will open in December. Ed Mannix from Matterhorn Chalets gives us an update on the summer snow conditions on the Zermatt glacier (hint: get up early!). Jim chats to Oxygene, the Tarentaise ski school who are adding in clothing hire as a new service for skiers this winter.  Would you rent ski clothing, either from the UK or in the Alps?

6 Aug 201845min

18: New lifts in La Rosiere, Buying a Ski Property & Book Reviews

18: New lifts in La Rosiere, Buying a Ski Property & Book Reviews

Even though there is a heatwave going on in the UK Iain and Jim are still talking about skiing and snowboarding. In this episode of the Ski Podcast Iain tells Jim off for misspelling Val d’Isere and reveals the most misspellt ski resort. Iain reports on a whole new ski area being built in La Rosiere that will see 2 new lifts be installed and numerous new runs. Jim chats to Mark from Snowonly a worldwide property selling website that specialises in ski homes. There is also the inaugural book club where Jim and Iain review winter related literature.

11 Juli 201849min

17: Own Your Own Ski Resort, Ski Instructor Training and Alpine Meals on Wheels

17: Own Your Own Ski Resort, Ski Instructor Training and Alpine Meals on Wheels

Iain and Jim aren’t getting much skiing in at the moment which is probably why they are discussing skiing in fancy dress, what they would do if they bought a ski resort and their best ski related car boot sale find. We have big news as The Ski Podcast wins its first award! There is also a report from Meribel on what it is like to train as a ski instructor and they talk to Paddy the founder of Huski a ready meals delivery company that could be set to shake up the traditional catered ski holiday.

19 Juni 201849min

16: Royal ski stories, Heli-Skiing in Italy, Ski fit exercises and Snow sport alternatives

16: Royal ski stories, Heli-Skiing in Italy, Ski fit exercises and Snow sport alternatives

In this episode of The Ski Podcast Iain and Jim start the show by talking about LISTEX, how many turns they can get on the slope at the Ski Center, how to make skiing better for millennials and royal ski encounters. 3wv7kfdz The two presenters are clearly not skiing as much as they were a few months ago so they look at what alternatives there are to skiing and snowboarding. Jim hangs out in his back garden with fitness instructor Sam to talk about staying ski fit all user round. You can watch the session on our facebook page. During the session, Sam gives Jim a variety of exercises to try and explains what muscles we need to work on. In the last part of the show, Iain talks to us about his Heli-ski trip to Alagna with Graham Bell in the mountains of the Monte Rosa area.

21 Maj 201846min

15: Summer Skiing, Cauterets and Piste Bashing in Courchevel

15: Summer Skiing, Cauterets and Piste Bashing in Courchevel

In Episode 15 we look at the best places to ski in the summer months. Iain and Jim suggest places to ski in the Alps, Norway, New Zealand and Chile.  Jim chats to the Vincent Doutres from Cauterets and shares his experience about skiing and relaxing in the spa.  Iain interviews Antoine the world's only paraplegic piste groomer driver in Courchevel. We also chat fondue, LISTEX and road trips.

29 Apr 201832min

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