223: Joanna Yellowlees-Bound: From Erna Low to Antarctica
The Ski Podcast18 Okt 2024

223: Joanna Yellowlees-Bound: From Erna Low to Antarctica

Joanna Yellowlees-Bound joins Iain for this special episode as we cover her 40-year career in the ski industry, graduating from resort rep to managing director of Erna Low - one of the oldest ski companies in the UK.

Joanna is one of the most experienced professionals in the UK ski industry, with a career that spans the first halcyon days of the ski business in the 80s to our post-Brexit world today, including a key role in the development of Arc 1950.

We also discuss her new role working with her husband, Mensun Bound, the marine archaeologist who discovered the wreck of Shackleton’s ‘Endurance’ under the Antarctic ice.
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SHOW NOTES
Currency restrictions applied on foreign holidays (2:30)
Club Med beads are back! (3:00)
Joanna started working for Erna Low in 1982 (7:00)
It was the days of the Telex (12:45)
Erna Low’s original advert appeared in The Times in 1932 (15:00)
Erna Low represented La Plagne in the UK market in the 1980s (21:00)
Joanna became MD of the company in 1996 (23:30)
The ERM collapse led to large currency losses (24:30)
Joanna took over ownership of Erna Low in 2002 (27:00)
In 2003, Joanna founded Erna Low Property (27:30)
The Arc 1950 project was developed by Intrawest (29:45)
In 2023, Joanna sold Erna Low Property to Francois Marchand in a MBO (31:00)
2012 was the 80th anniversary of Erna Low (31:30)
Listen to our special podcast episode on Erna Low with Mark Frary (31:45)
Take a look at some of Erna Low's vintage film footage (34:30)
https://www.youtube.com/watch?v=Y5B02thqhkQ
In 2019, Joanna sold Erna Low Travel to NUCO Travel (35:30)
Mensun is a marine archaeologist who found the ‘Endurance’ in March 2022 (37:30)
Look out for ‘Endurance’ coming out on Disney+ later this year (39:15)
Mensun’s book is called ‘The Ship Beneath The Ice’ (39:45)
Feedback (41:30)

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

robsmith0179 (IG): “Listened to Episode 217 this morning...I’m now adding St Martin to my visit list!”

mattmglx: “I finally got round to clicking 5 stars on Spotify! Thanks for keeping me sane on my commute to work”

Pat from Ireland (BMAC): “I really enjoy the podcasts. I mix current episodes with those from your back catalogue. As someone who found skiing in middle age I am completely hooked. Keep up the brilliant work and here's to winter.”

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There are now 230 episodes of The Ski Podcast. There is so much to listen to in our back catalog: just go to theskipodcast.com and search the tags and categories.

Our equipment specials are being published on the Skipedia YouTube channel.

You can follow me @skipedia and the podcast @theskipodcast

Avsnitt(285)

5: Powdair, Courchevel and Human Curling

5: Powdair, Courchevel and Human Curling

In this episode we chat to longterm seasonnaire Alex Irwin about his 20 years in Courchevel, making Genepi and human curling. We also talk about how Powdair the dedicated airline for skiers won't be hitting the slopes this winter. On top of that, we look at how our athletes are getting on in the build-up to the Winter Olympics, the new Aldi ski range and a portable broom. To subscribe to Alex's youtube channel got to https://www.youtube.com/channel/UCrYz48gTOY_l542GySjWVcA.

30 Nov 201735min

4: Jamie Barrow talks about his snowboard trip to North Korea

4: Jamie Barrow talks about his snowboard trip to North Korea

In this episode the Uk's fastest snowboarder, Jamie Barrow drops in for a chat about his recent adventure to ride the new ski resort in North Korea. We also discuss the launch of ski airline Powdair, chat about Ed Sheeran's new music video and look at ski poles that you can fill up with booze.

15 Nov 201734min

3: London Ski Show 2017 Special, with Graham Bell and Ed Leigh

3: London Ski Show 2017 Special, with Graham Bell and Ed Leigh

The ski show special. In this episode, we look at The Telegraph Ski & Snowboard show 2017 and get opinion from Ed Leigh, Emily Sarsfield, Chris Moran, Simon Shaw, Rosie Barcroft, Alan Morgan, Cat Weakley & snowboarder Jamie Barrow. We find out what Graham Bells favourite ski run would be and we also allow the inventor of Tip Tap Touch to pitch his Ideas to us in our Wasp den.

1 Nov 201735min

2: Planes, trains and no mention of Snowmobiles

2: Planes, trains and no mention of Snowmobiles

In this edition, Iain and Jim look at the collapse of Monarch and how it could affect your ski holiday. We also ask the question are all ski resort basically the same? Bust some myths about eating cake after skiing, finding out if your boot needs a glove and chatting to our guest Dave from Ifyouski about selling ski holiday.

17 Okt 201731min

1: The Jump, London Ski Show & LISTEX

1: The Jump, London Ski Show & LISTEX

In the first episode of the Knowledge is Powder podcast Iain reveals that the name is absolutely nonsensical which is a great start and probably a sign of what is to come. We also get some inside knowledge on the temporary axing of Channel 4's The Jump. There is chat about the upcoming ski show and we talk about the 2018 Winter Olympics. We would love to know if you are looking forward to the winter games and you can tell us by leaving a comment on the podcast.

3 Okt 201727min

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