Paycheque To Invoices - Episode 6 - How To Market Your Services

I am covering the topic of Marketing right after micro-niche selection and you understanding the importance of becoming an authority BECAUSE many businesses make this mistake of not MARKETING their services at all. They jump straight to selling and talking about benefits and features. That is completely a wrong way of getting projects. That approach puts you in the slave mode where you are seen begging for a project. You lose power in the conversation when you call someone and try to sell your services.

You always want to position yourself as an authority figure like a surgeon without whom their business would die. That positioning comes when you have practiced that one kick 10000 times (Bruce Lee).

The act of marketing your services either using PULL or PUSH strategy puts you in an authority position where you are the master of your art and people can approach you if they want their problem solves.

Listen to the episode to know more details.