34. Oscar Höglund (Epidemic Sound) - The power of storytelling
B2B SaaS CEOs6 Feb 2023

34. Oscar Höglund (Epidemic Sound) - The power of storytelling

He's one of the best storytellers I've ever met!


This episode with Oscar from Epidemic Sound focused a lot on storytelling and resilience. And of course, we dive deep into Leadership, Business Development, and several other parts.


We're talking about:

1:20 - Epidemic Sound's elevator pitch.

2:40 - The story of the beginning of Epidemic Sound.

10:00 - Two critical things to being a good leader.

12:30 - Oscar's three superpowers as a leader.

15:30 - The power of admitting you don't know.

18:00 - How to tackle the hardest thing as a leader - own your endorphins.

24:30 - A fun fact about Oscar.

26:30 - A topic of Oscar's choice (Old school non-digital problem-solving).

28:40 - External question from Jenny Clark at Hailey HR: "I would love to hear your thoughts on keeping/developing the great company culture while growing to new markets? We just recently grew from only targeting the Swedish market to 5 new markets – we want to keep the Hailey feeling. Any tips?"

31:30 - External question from Arvid Qvarnström at Telavox: "How much does the initial idea from 2009 differ from today's concept? (And what has been your greatest milestone?)"

34:30 - Epidemic's top KPIs and why they chose them.

37:00 - Understand the value chain in your market.

39:20 - The best way to do cold outreach to Oscar.

41:20 - The three things he would tell his younger self.

43:00 - Where Epidemic Sound will be in 5 years (soundtracking the Universe).



Oscar's LinkedIn:

https://www.linkedin.com/in/oscar-h%C3%B6glund-10095620/


Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/



Do you want to close more deals and get more booked meetings for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.



The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(102)

86. From 1 to more than 650 people - Niklas Hedin (Centiro)

86. From 1 to more than 650 people - Niklas Hedin (Centiro)

How you go from 1 to more than 650 people.Listen to Niklas Hedin - CEO & Founder of Centiro - who has build a successful global SaaS company without external funding!We discussed how you go from 1 to ...

5 Feb 202439min

85. How you win the world's biggest brands - Istvan Beres (DanAds)

85. How you win the world's biggest brands - Istvan Beres (DanAds)

How you win the world's biggest brands as customers.Listen to Istvan Beres - CEO & Co-founder of DanAds - in B2B SaaS CEOs!We discussed how they won Shazam as their first big customer, 5 essential ste...

29 Jan 202440min

84. Video is the future - Maryam Ghahremani (Bambuser)

84. Video is the future - Maryam Ghahremani (Bambuser)

The future of commerce is Video.Listen to Maryam Ghahremani - CEO at Bambuser - in B2B SaaS CEOs!We discussed why the video is the future, the importance of entertainment, finding a pain → solve the p...

22 Jan 202439min

83. How to sell to enterprises - Anders Svensson (Paligo)

83. How to sell to enterprises - Anders Svensson (Paligo)

How to sell to enterprises.Listen to Anders Svensson - CEO & Founder of Paligo - in B2B SaaS CEOs!We discussed the 3 most important things to think of when selling to enterprises, going global right a...

15 Jan 202434min

82. How to successfully internationalize your company - Erik Fjellborg (Quinyx)

82. How to successfully internationalize your company - Erik Fjellborg (Quinyx)

He founded his company as an 18-year-old student, and 19 years later he's still leading the company that's now worth billions.Listen to Erik Fjellborg - CEO & Founder of Quinyx - in B2B SaaS CEOs!He w...

8 Jan 202435min

81. From young consultant to CEO - Fredrik Demling (Stratsys)

81. From young consultant to CEO - Fredrik Demling (Stratsys)

He started at Stratsys as a young consultant for 13 years ago. Now he's the CEO.Listen to Fredrik Demling from Stratsys in B2B SaaS CEOs.We discussed Leadership, career tips, how to be a modern employ...

1 Jan 202435min

80. What's the journey of your ideal customer persona? - Ivan Maryasin (Monite)

80. What's the journey of your ideal customer persona? - Ivan Maryasin (Monite)

What's the journey of your ideal customer persona?Ivan Maryasin from Monite in B2B SaaS CEOs.We discussed the importance of going through the journey of your ideal customer persona before thinking abo...

25 Dec 202334min

79. How to position your product - Sofia Alexus (Kundo)

79. How to position your product - Sofia Alexus (Kundo)

Sofia Alexus from Kundo in B2B SaaS CEOs.We discussed how to position your product successfully, Go-to-market strategy, building brand as a SaaS company, that time spent in preparation is always time ...

18 Dec 202337min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden