98. How to work with Account Based Marketing - Markus Ståhlberg (N.Rich)
B2B SaaS CEOs29 Apr 2024

98. How to work with Account Based Marketing - Markus Ståhlberg (N.Rich)

What you should do to successfully start working with ABM (Account Based Marketing).


Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.


We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.


-


Timeline in the episode:

1:45 - Who is Markus Ståhlberg?

2:40 - N.Rich's elevator pitch.

3:50 - Five quick ones.

7:30 - Why he started N.Rich.

9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"

12:00 - Common mistakes companies do re. account based marketing.

22:20 - Three important things connected to a strong Go-to-Market strategy.

25:30 - N.Rich's customer's AHA-moment?

30:00 - Their best lead-generator the last 6 months.

31:50 - The best way to do outreach to Markus.

33:30 - Closing questions


-


Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.


Try Vaam for free on vaam.io.


Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io


-


Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.


Read more about N.Rich on: https://n.rich/


Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/


-


The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(102)

22. Dan Friberg (Infobric)

22. Dan Friberg (Infobric)

The Swedish SaaS giant within Construction!Dan Friberg, the CEO at Infobric, is joining B2B SaaS CEOs, and we're talking about: Their impressive track record of being profitableDan's passion for sport...

14 Nov 202234min

21. Anna Gullstrand (Mentimeter)

21. Anna Gullstrand (Mentimeter)

SaaS Leader of the Year!Anna Gullstrand, the Acting CEO at Mentimeter and SaaS Leader of the Year in Sweden, is the week's guest. We're talking about: How to create high-performing teams, Product-led ...

7 Nov 202236min

20. Viktor Karlsson (Telavox)

20. Viktor Karlsson (Telavox)

The dropout who has built and led his business for 20 years to become a company worth billions🇸🇪A very inspiring episode with Viktor Karlsson where we're talking about why he started Telavox, his vi...

31 Okt 202232min

19. Fredrik Skantze (Funnel)

19. Fredrik Skantze (Funnel)

The category leader Funnel's CEO is growing fast and has the sights on an IPO in the upcoming years.A really inspiring episode with Fredrik Skantze where we're talking about their decision to take awa...

24 Okt 202232min

18. Shameek Ghosh (TrusTrace)

18. Shameek Ghosh (TrusTrace)

The impact-tech entrepreneur who is running a leading fast-growing fashion supply chain traceability platform.🌍Shameek is the CEO and Co-founder of TrusTrace, which has several of the world's largest...

17 Okt 202231min

17. Kristin Berg (Mestro)

17. Kristin Berg (Mestro)

The new CEO who wants to solve one of the biggest climate problems of our time.Kristin Berg, the CEO at Mestro, is the week's guest, and we're talking about: The importance of not caring about other p...

10 Okt 202229min

16. Johan Gustafsson (Visiba Care)

16. Johan Gustafsson (Visiba Care)

The virtual care platform that's growing fast in 6 markets.Johan Gustafsson, the CEO & Co-founder of Visiba Care, is the week's guest, and we're talking about: The importance of laser focus, the worst...

3 Okt 202230min

15. Aref Abedi (Jobylon)

15. Aref Abedi (Jobylon)

The bootstrapped CEO who's now gotten momentum.Aref Abedi, the CEO & Co-founder of Jobylon, is the week's guest, and we're talking about: Why it's important to trust your gut, keys to building a great...

26 Sep 202234min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden