105: Why You Need to Think Like a Brand Influencer Instead of a Network Marketer

If you are still making the mistake of viewing yourself as a glorified sales rep, it is time to level up and show up differently on social media. Learn the mindset shifts and techniques necessary to take yourself from a Network Marketer to a Brand Influencer in your niche!

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Partial Transcript (Download the full transcript HERE):

All right, Goal Diggers, for this episode of hashtag getLIT, we are going to talk about how to shift from a network marketer to a brand influencer. I am going to give you practical steps that you can implement starting today, but we're also going to talk about that mindset shift that you're going to need to make, to be able to show up differently on social media, to have that strong presence, that posture, to be able to take the followers and the audience that you're building and convert them from cold leads into hot prospects. That is your job every single day. Your job is to connect with new people and expose new people to what you do and follow up. Those are really the three steps. The non-negotiables that I personally do my business every day, and I teach my students as well. So I'm going to share a little bit of that with you, as well.

So if you're in network marketing, online marketing, coaching, like I said, it doesn't matter. What arena you're in these principles absolutely apply. So the first piece is the mindset shift. So instead of thinking of yourself as a sales rep for a company, so a lot of you listening, I know are network marketers or familiar with the model. And when you're a network marketer, you're so excited. You're in love with the products, you want everybody to know about your opportunity. You want to shout it from the rooftops. And often a lot of times people blast their pages with it. Even when I have students in my programs, when they first are getting into it, until I can repeat it and repeat it and repeat it, I'll go on pages to do audits. And I'm just like, uhhhh! Why? They're still spamming their pages sometimes.

And I have to help them with that. So if you are, take heart because you're not alone. But it's time to change that, we need to elevate the industry. We also want to make sure that when people come to our pages, they start to enjoy the content that we're sharing. And they don't feel like we're just selling on our pages. You're really not even supposed to be selling on your page unless you're using ads anyway. So it's best to be able to build organically in that regard. So when it comes to shifting from network marketer to brand influencer, this is what I want you to think about. If you are a health and wellness influencer, or a beauty influencer, how do you step into that space if you're in that field?