136: Why Creating Evergreen Content is a Gamechanger

If you're constantly creating new content over and over again, you're probably heading toward burnout if you haven't gotten there already.
To prevent you burning out on your content creation, we're going to talk about what Evergreen Content is, and how you can start using it so it will continue to serve you and your audience for years to come.

Show Notes:

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Partial Transcript (Read the Full Transcript HERE):

Welcome back to another episode for the Goal Digger Girl podcast. Today, we're going to talk about why creating evergreen content is a game changer, but first a listener review. Awesome podcast!. I got five stars on this one. Thank you. This is Smitsje, I don't know who that is, but thank you. You're so awesome. It says, "Kimberly Olson’s messages as are so relevant and helpful to doing business in 2020. She provides real solutions to my business through her teaching and so much motivation! Not to mention the amazing abundance of content! Amazing!". Well, thank you, so sweet. And we're actually talking about content for this episode, so this is perfect. And if you can leave a review, if you're enjoying this podcast, we keep it going by listener reviews and you guys downloading these podcasts. It's been top rated in the US, Canada, UK.

It was just recently number 13 in Malaysia. So I thought that was kind of cool, and number, I can't remember, something pretty good in Sweden, so thank you to my international listeners. So much fun. Anyway, I really appreciate you. So if you have the time, that's just awesome. Okay. So let's talk about evergreen content. If you haven't noticed, I love content. I'm totally obsessed with content. It's like all I do. I mean, I'm not even kidding. So today- crazy. It's a Monday. I did a Zoom mastermind training for Goal Digger University, talking about Facebook Live Formula. Then I did a Facebook live on my business page, The Goal Digger Girl, I did a Facebook live in both of my business Facebook groups, The Goal Diggers of Online Marketing, Goal Digging Boss Babes. I recorded two YouTube videos, an IGTV video. I recorded a podcast, a meditation track, which is new.

So get ready for that. I'm so pumped, I can't even tell you. Now I'm recording another podcast and we're still trucking. So if anyone loves content, you guys, it's me. I could talk about this all day long, but this is the danger of not understanding evergreen content. You will get burned out. You will absolutely get burned out because if you're starting over and over and over, and you're creating content over and over and over, over again, and you're not getting any mileage out of it or shelf life out of it, you could get burned out. You absolutely could. So, where is the difference between evergreen content and short-lived content, what's that look like? And then how to pivot, how to implement a true content strategy. And that's what we're going to get in today. Okay. So first of all, the difference. So, short-lived content is going to be something like a Facebook posts, Instagram post, right?

Like, think about the people that you follow the most.