There's something to this 'marketing' thing

There's something to this 'marketing' thing

The US Alaska pollock industry has put big money into the Genuine Alaska Pollock Producers (GAPP) program, which has taken an entirely new tack on how to position the fish -- which it now pushes under the name "Wild Alaska Pollock." It's called "marketing," and it appears to be paying off. Plus, new forecasts for whitefish harvests show healthy stocks around the world. Join Editor-in-Chief Drew Cherry and Executive Editor John Fiorillo as they discuss.

Read more news and analysis from Millicent Machell and the IntraFish team at www.intrafish.com


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The flood of seafood eco-labels, Thailand's revolution, and what's next in sustainability

The flood of seafood eco-labels, Thailand's revolution, and what's next in sustainability

One night in Bangkok wasn't enough for Editor Rachel Mutter and Senior Reporter Lola Navarro. They dissect all the latest sustainable seafood news from this week's Seafood Summit, and explore what's n...

14 Juni 201924min

Pollock player's plans, footing the sustainable feed bill, Turkey's big bass drop

Pollock player's plans, footing the sustainable feed bill, Turkey's big bass drop

You made it through another week -- time to relax and unwind with the IntraFish crew. Editor-in-Chief Drew Cherry, Reporters Rachel Sapin, John Evans and Demi Korban and Executive Editor John Fiorillo...

7 Juni 201917min

Norway's algae crisis, Cooke's Alaska ambitions, speculative aquaculture investing

Norway's algae crisis, Cooke's Alaska ambitions, speculative aquaculture investing

The toxic northern Norwegian algal bloom is making a significant dent in global salmon supply. Investors flocked to NYC to throw money at the seafood sector, and land-based aquaculture in particular. ...

1 Juni 201927min

Investing in Seafood: Live from the IntraFish Seafood Investor Forum NYC

Investing in Seafood: Live from the IntraFish Seafood Investor Forum NYC

Live from the IntraFish Seafood Investor Forum in NYC on May 23, we brought together an expert panel to talk about the opportunities and challenges of investing in the seafood, aquaculture and fisheri...

28 Maj 201942min

Alibaba, Atlantic Sapphire, trade madness and Young's big basa plans

Alibaba, Atlantic Sapphire, trade madness and Young's big basa plans

An all-star seafood news line up! While you wait for the Game of Thrones finale, IntraFish journalists Rachel Mutter, Lola Navarro, Demi Korban, John Evans, John Fiorillo and Drew Cherry are here. We ...

17 Maj 201928min

Costco's Choice; fishmeal fallout; cheap shrimp and Brussels

Costco's Choice; fishmeal fallout; cheap shrimp and Brussels

What's Costco smoking? Well, its Kirkland smoked line is split three ways now. Editor-in-Chief Drew Cherry, Executive Editor John Fiorillo, Senior Reporter Lola Navarro and Reporter John Evans discuss...

3 Maj 201925min

US salmon buyers crying COLLUSION; Maine aquaculture and Pebble Mine opposition

US salmon buyers crying COLLUSION; Maine aquaculture and Pebble Mine opposition

Editor-in-Chief Drew Cherry, Executive Editor John Fiorillo and Reporter Rachel Sapin tackle three of our top stories from the week, which include a bagel shop suing the world's largest salmon farmers...

25 Apr 201925min

Salmon farming's $1 billion problem

Salmon farming's $1 billion problem

How bad is salmon farming's sea lice problem? Pretty damn bad. Editor-in-Chief Drew Cherry sits down with Reporter John Evans, who recently authored a report diving into how the sector is battling the...

22 Apr 201920min

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