Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.
The Steve Harvey Morning Show3 Sep 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Avsnitt(3934)

Making A Difference: Prepares students for PSAT, SAT, and ACT exams and scholarship opportunities.

Making A Difference: Prepares students for PSAT, SAT, and ACT exams and scholarship opportunities.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.   She has a business degree from the University of Oklahoma.   She is the owner of Scholar Ready, an educational services company. She meets with clients online and her company Scholar Ready tutors Math, conducts personal essay writing workshops, and prepares students for PSAT, SAT, and ACT exams. Houston native, entrepreneur, and educator, Jennifer Ledwith understood from a young age that education and literacy were crucial to success. Again and again, people told her that her mother — a single parent with serious debt and no child support — made too much money for her to get any free money for college. She didn't finish in the top 10% of her high school class (which is academic poison in her home state of Texas). Thankfully, her PSAT scores were high, and she could write the essays to get the money. She knew how to beg for money tactfully in 100 words. She knew why she wanted to get a business degree from the University of Oklahoma. From her junior year of high school to her junior year of college, she wrote essays for over 30 scholarships. She won enough money to pay for tuition and fees. She had the most scholarships when she walked across the stage at graduation. The announcer was still reading them after she had crossed the stage. Even then, she didn't have enough money for school. She worked and worked and continued to apply for scholarships. She graduated from an out-of-state university (University of Oklahoma) with no credit card debt and only $1,000 in student loans. Hey, a girl needs plane tickets. Jennifer Ledwith is the owner of Scholar Ready, an educational services company. She meets with clients online. She also studied Personal Financial Planning at Rice University and is a CERTIFIED FINANCIAL PLANNER™. Company Description *Scholar Ready tutors Math, conducts personal essay writing workshops, and prepares students for PSAT, SAT, and ACT exams. Many of Scholar Ready's students have earned academic scholarships, including full rides to Mississippi Valley State University, Fordham University, Texas A & M University, and the University of Houston-Clear Lake. We strive to instill our students with confidence that is earned and true. We teach them how to learn, how to advocate for what they need in the classroom, how to study, and how to set goals and expectations. We do not allow our students to be limited by experiences of the world they currently inhabit. We want them to have the confidence and work ethic to reach a better life and achieve any goal they set for themselves.   #BEST    Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Nov 202428min

Rude Thanksgiving, You're Single Because You Don't Cook, Would You Rather, and more!

Rude Thanksgiving, You're Single Because You Don't Cook, Would You Rather, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Nov 20241h 31min

Nephew Tommy with Luan Pham of Byrna Technologies

Nephew Tommy with Luan Pham of Byrna Technologies

Nephew Tommy recently spoke with Byrna Technologies Chief Revenue and Marketing Officer Luan Pham about Byrna's mission to save lives by providing civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their community without the need to resort to deadly force. Learn more about Byrna at  www.byrna.com/  and check out Nephew Tommy's picks for keeping yourself and your family safe.  www.byrna.com/pages/nephew-tommy-landing    Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Nov 202416min

The CRAZIEST Strawberry Letter in a LONG time, Ask The Ready2Love Officer & Junior, KFC Candles, and more!

The CRAZIEST Strawberry Letter in a LONG time, Ask The Ready2Love Officer & Junior, KFC Candles, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

20 Nov 20241h 31min

Tyson Vs Paul Recap, Ask The Ready2Love Officer & Junior, Social Media Advice, Thanksgiving Plans, & more!

Tyson Vs Paul Recap, Ask The Ready2Love Officer & Junior, Social Media Advice, Thanksgiving Plans, & more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Nov 20241h 31min

Perseverance: Wrote his own parole plan and gained his freedom, now offers service to inmates seeking parole.

Perseverance: Wrote his own parole plan and gained his freedom, now offers service to inmates seeking parole.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dominique Leonard. Founder of Jus' Free: 🎙️ Interview Summary Guest: Dominique LeonardBusiness: Jus' Free – a parole package provider that helps incarcerated individuals present themselves effectively to the Board of Pardons and Paroles. 🧭 Purpose of the Interview To share Dominique Leonard’s powerful journey from incarceration to entrepreneurship, and to highlight how his experience led to the creation of Jus' Free, a business that helps inmates humanize themselves and improve their chances of parole. 🔑 Key Takeaways 1. From Life Sentence to Liberation Dominique was sentenced to life for a non-aggravated robbery (bank robbery with a note, no weapon). He discovered that non-aggravated life sentences allow parole eligibility after 5.5 years. After being denied parole once, he fired his legal team and created his own parole package. 2. Birth of Jus' Free Dominique’s self-made parole package led to his release after 7.5 years. He promised God that if released, he would help others—thus founding Just Free. The business helps inmates understand and prepare for parole through personalized packages. 3. Faith and Family as Pillars Dominique credits his faith in God and support from his family for his transformation. He remained trouble-free in prison, focused on personal growth and redemption. 4. Business Model and Impact He began by contacting inmates via the Texas Department of Criminal Justice (TDCJ) website. His success rate is 82% for helping clients secure parole. Offers continued support even if clients are denied parole initially. 5. Reentry and Humility Upon release, Dominique took a warehouse job paying \$8/hour to reintegrate into society. He later pursued paralegal certification to strengthen his legal knowledge. 💬 Notable Quotes “I had to humanize myself in the walls of prison.” “If I sit there with a life sentence and now I’m free… you can’t tell me God isn’t good.” “Jus' Free makes sure we humanize every person incarcerated who’s been dehumanized.” “I made a bad decision. That doesn’t make me a bad person.” “I knew it wasn’t going to be my end. That was my start.” 📞 Contact Info Website: JusFree.com Phone: (713) 306-9620 Social Media: Dominique Leonard on Instagram and Facebook #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Nov 202426min

Old People Phrases, Clearing Guests After Thanksgiving, Products That Remind You Of Childhood, and more!

Old People Phrases, Clearing Guests After Thanksgiving, Products That Remind You Of Childhood, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Nov 20241h 24min

News to Know: Gold is beautiful to wear, but also a great investment to keep.

News to Know: Gold is beautiful to wear, but also a great investment to keep.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Nidhi Singhvi. She is the co-founder of Sonalore Fine Jewelry, an innovative eTailer revolutionizing the fine jewelry industry. Sonalore’s groundbreaking "Lifetime Buyback Promise" allows customers to sell back their gold jewelry for cash or credit at market value—anytime, with just one click. With the price of gold steadily rising, Nidhi shares her insights on why fine jewelry is more than just luxury—it's a smart investment. Tune in for this priceless conversation on wealth-building, innovation, and the future of fine jewelry! Sonalore is an innovative eTailer transforming the fine jewelry sector with a "Lifetime Buyback Promise," allowing consumers to sell back their gold jewelry for cash or credit anytime at market value—with just one click. Unlike designer duds that don't trade as a commodity, Sonalore pieces are crafted to appreciate, blending beauty with asset accumulation. With transparent pricing, ethically sourced materials, and 65-70% of each purchase going directly into gold and gemstones (instead of the egregious industry-standard markups), Sonalore is combining luxury accessories with financial freedom, well-suited for savvy shoppers that appreciate utmost flexibility, sustainability and value. Gold is beautiful to wear, but also a great investment to keep...be it a gold bar, a stunning bracelet or even a broken chain, each gram of gold is precious. Unlike designer bag, sneakers and other style staples, gold is traded as an asset across the world and its value increases steadily over the years. #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Nov 202424min

Populärt inom Komedi

mellan-himmel-och-jord-med-jlc
den-som-skrattar-forlorar-podcast-2
jocke-jonna-sanningen-maste-fram
ursakta
hogt-i-tak-2
mardromsgasten
filip-fredrik-svarar
alex-sigges-podcast
skaringer-nessvold
alla-goda-ting-ar-tre
killradet
rss-vafalls
kafferepet
da-ar-vi-igang
filip-fredrik-podcast
rss-vastgotapodden
flashback-forever
hor-har
rss-alla-goda-ting-ar-tre
wahlgren-wistam