Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

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Junior Is Sexy & Sick, Man Fakes His Own Death, Would You Rather, One Has To Go, & more - 11.13.24

Junior Is Sexy & Sick, Man Fakes His Own Death, Would You Rather, One Has To Go, & more - 11.13.24

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13 Nov 20241h 31min

Steve Harvey's Voicemail, Falling In Love With A Dancer, and more

Steve Harvey's Voicemail, Falling In Love With A Dancer, and more

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12 Nov 20241h 31min

Church Complaints, Ask The CLO, Sister O'Dell, Escaped Research Monkeys, and more - 11.11.24

Church Complaints, Ask The CLO, Sister O'Dell, Escaped Research Monkeys, and more - 11.11.24

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11 Nov 20241h 31min

Faith and Business: Created BOSS Network, promotes and encourages entrepreneurial and career development of women of color.

Faith and Business: Created BOSS Network, promotes and encourages entrepreneurial and career development of women of color.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Carmeka Smith. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market. Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop’s report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network’s longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries. “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith’s leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

11 Nov 202427min

Uplift: Interview discusses her Superpower of how to build authentic personal and business relationships.

Uplift: Interview discusses her Superpower of how to build authentic personal and business relationships.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jotaka Eaddy. An award-winning strategist and advocate, founder of Win With Black Women (WWBW)—a collective of over 200,000 Black women leaders. Key Highlights from the Interview: 🎙️ Opening Message Rashawn emphasizes the importance of living your own success story and introduces the show’s mission to inspire and educate. 👩🏾‍💼 Guest Introduction: Jotaka Eaddy First Black woman student body president at the University of South Carolina. Founder of WWBW, which aims to uplift Black women in leadership, politics, and business. Works to bridge the gap between Washington, D.C., and Silicon Valley. 🌍 Win With Black Women (WWBW) Originated during the 2020 election cycle in response to sexist and racist attacks on potential Black female VP candidates. Focuses on: Combating racism and sexism. Supporting Black women in elections. Elevating the economic and cultural power of Black women. Organized impactful initiatives like theater buyouts for The Little Mermaid to demonstrate economic influence. 💡 On Leadership and Identity Jotaka reflects on her upbringing in rural South Carolina and the influence of her late mother and community. She discusses the importance of representation, mentorship, and self-belief. Emphasizes that leadership is not just about position but about empowering others and evolving daily. 💻 Bridging to Silicon Valley Shares her journey into tech, overcoming imposter syndrome, and becoming a C-suite executive. Advocates for demystifying tech careers for Black communities and creating inclusive opportunities. 🧠 Perception vs. Reality Addresses stereotypes about Black women and contrasts them with data: Black women are the most educated demographic and fastest-growing group of entrepreneurs in the U.S. 💬 Closing Thoughts Rushion praises Jotaka’s motivational presence and impact. Jotaka shares her commitment to living a life that uplifts others. #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

9 Nov 202425min

Workaholic Dating, Wish U Knew, 877-29-STEVE, Hobby 2 Career and more.

Workaholic Dating, Wish U Knew, 877-29-STEVE, Hobby 2 Career and more.

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8 Nov 20241h 27min

Building Your Brand: Acting can be a career for the young and the not-so young.

Building Your Brand: Acting can be a career for the young and the not-so young.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ashley-Lauren Elrod. She is a true champion of diversity, safety, and inclusivity in all aspects of entertainment, media, marketing, and advocacy. At Visionary Woman Productions, they are the experts in bringing visions to life through powerful storytelling that connects with your audience and philanthropy that heals the world. The mission and vision are to create partnerships and content that make a lasting impact on the world for the better.  Talking Points/Questions *1. Social impact in entertainment and media. 2. How we are propelling change in and out of the industry to help give back to communities. 3. My inspiration for this company and how we transitioned into this space today. 4. The importance of true and accurate representation in media, marketing, and entertainment. 5. The work we are doing to change lives, such as with our upcoming project Verge of Remembrance in support of survivors and Project CAN HOPE with the Chicago Children's Advocacy Center. A project to raise awareness and funding for SA, DV, and sex trafficking survivors in America. 6. The importance of utilizing one's story in leadership positions to create change. 7. Our plans to make the entertainment industry and world a safer and more healed place to be. 8. The people and orgs we are partners with and supporting. 9. The importance of mental health in the work field. 10. How to have a greater impact in your business that not only aids in profitability but world sustainability. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

7 Nov 202434min

Kamala Concession Speech, Post Election Anxiety, 877-29-STEVE, Pimpin' NFL Week 10 and more.

Kamala Concession Speech, Post Election Anxiety, 877-29-STEVE, Pimpin' NFL Week 10 and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

7 Nov 20241h 27min

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