721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

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523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

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522 | News from the EDGE | Week of 8.8.2022

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Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google upda...

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521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

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Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it d...

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520 | News from the EDGE | Week of 08.01.2022

520 | News from the EDGE | Week of 08.01.2022

Late in the week for recording due to a power outage at the studio, we jump into this week's news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines...

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519 | What You Didn't Know in News SEO w/ Barry Adams

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In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We als...

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518 | News from the EDGE | Week of 07.25.2022

518 | News from the EDGE | Week of 07.25.2022

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a ...

27 Juli 202233min

517 | News Publishing SEO with Barry Adams

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Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in ...

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516 | News from the EDGE | Week of 7.18.2022

516 | News from the EDGE | Week of 7.18.2022

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from ...

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