721 | Leveraging AI for Social Advertising w/ Akvile Defazio

[00:03:24] New Community Feedback Feature on Yelp for "Health and Safety Measures" Enough people want to know how safe they'll be from the pandemic if they visit local businesses that Yelp has added a...

19 Jan 202126min

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the history of antitrust and how the archaic laws from 187...

16 Jan 202129min

[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent User search intent has increasingly taken center stage for shaping content and SEO, but are the traditional user intent categori...

12 Jan 202132min

Welcome to 2021! Here's what we covered this week: [00:03:44] Legal Action Against TikTok for Underage Data Violations While TikTok has managed to avoid being banned and continues to grow, a new legal...

5 Jan 202150min

Last Week of Digital Marketing News for 2020 (3:48) Request Indexing Tool is Now Back in Google Search Console Google's Request Indexing Tool was first disabled on October 14, it's finally back, albei...

29 Dec 202026min

We're joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview. We talked about the need for authentic content and the concepts of social media ...

23 Dec 202029min

This week's News Roundup: Another Google Search Console Feature Disabled: Issue Validation If you use Issue Validation to tell Google you've fixed an issue so they can verify it, the Coverage report i...

22 Dec 202026min

We're joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so di...

16 Dec 202022min