Episode 16: Digital Fundraising in Non-Profits [Jodie Ou from Doing Good Digital]

Join us as we discuss digital fundraising for non-profit organizations with Jodie. In this episode, we cover essential strategies, including A/B testing in emails, segmenting your audience, and tracking KPIs. We also explore scaling existing strategies with Blackbaud Luminate and provide concrete examples of successful and failed fundraising campaigns.

Jodie Ou is a communications and fundraising professional. She has 5+ years of experience managing projects and stakeholders across non-profit, retail, and marketing industries.

As a Digital Fundraising Consultant at Doing Good Digital, Jodie works with esteemed non-profits across North America to elevate and maintain their digital fundraising practices with the goal of raising funds and awareness to support their unique missions.

➡️ Reach out to Jodie

Email: jodie@doinggoodagency.com

➡️ Blog posts and resources on fundraising from Doing Good Digital:

https://www.doinggoodagency.com/

➡️ Connect with Jodie on LinkedIn

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