Business Intelligence14 Sep 2021

Understanding Search Engine Optimization & Driving Website Visibility

Businesses of all stages are constantly trying to identify ways through which they can increase their website traffic. While many business owners have heard of Search Engine Optimization (SEO), understanding the intricacies of what algorithms are looking for and accurately measuring the impact of your efforts is essential to get a return on the investment.

Dr. Wei-Chung Wang and co-host, Joey DiGangi, talk about how search engines like Google or Bing use algorithms to determine who shows up in a given search result while also breaking down strategies to help your company enhance its online visibility.

As with all business strategies, your SEO work can only create true change when its results can be accurately measured. The episode discusses the types of analytics that one should consider when measuring the effectiveness of their SEO effort.

If you would like to work with our team to create an SEO dashboard and develop strategies to increase your website's traffic, visit: https://www.biz-intel.wd-strategies.com/insight

Dr. Wang and Joey also reference some great information throughout this episode. If you'd like to learn more, you can continue the process by checking out these two resource:

SEO Strategies for Small Businesses: https://www.biz-intel.wd-strategies.com/post/basic-seo-for-small-business-in-2021 W.D. Strategies' SEO Checklist for Website Content: https://www.wd-strategies.com/ongoing-seo-support

Exploring Technical Steps for SEO: https://www.youtube.com/watch?v=e_2zPefj0qw

Understanding How Many Times Customers Need to See Your Brand: http://storybistro.com/your-brand-and-the-marketing-rule-of-7/#:~:text=Simply%20stated%2C%20The%20Marketing%20Rule,likely%20to%20hover%20around%2077.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(28)

The Power of Soft Skills — in this economy?!

Description: In this episode, co-hosts Rohan and Wei-Chung demystify the world of soft skills. They define soft skills, analyze their varying importance across industries and roles, and explain why so...

3 Nov 202336min

The AI Era: How New Technology Changes Our Perspective on Work

Almost a year after the release of ChatGPT, co-host Rohan interviews economist and entrepreneur Wei-Chung Wang about the impacts of AI and automation on the workforce. They discuss historical parall...

22 Okt 202335min

Discussing the Latest with Twitter, Elon Musk, Management Style, & the Digital Landscape

In this longer-style episode, Dr. Wang and co-host Joey DiGangi discuss some of what's been happening in the news with Twitter. It seems Elon Musk is making the headlines on near-daily basis--specific...

5 Dec 202236min

Combating the Uncertain Business Landscape by Optimizing Your Business Model

We're back for season 3 and diving right into the current business landscape and some of the strategies we've seen clients successfully implement to navigate the uncertainty. The tumultuous economic s...

15 Nov 202231min

Adjusting Your Pricing Strategy in the Midst of Economic Uncertainty & Inflation

Rapid changes in price for everything from gas to groceries to intangible services are at the top of everyone's mind nowadays, whether you're a business owner or customer. This episode of the Business...

19 Maj 202222min

Creating Strategies for Meeting Your Customer Where They're At

Dr. Wang and Joey share some of the strategies they've seen perform best for clients. This episode includes real-life examples and offers specific next steps for growing your business efficiently, cre...

8 Maj 202219min

Preparing Your Business for Times of Economic Uncertainty

In the midst of increasing inflation, a global conflict, continued supply chain issues, and other disruptive economic events, Dr. Wang and co-host Joey DiGangi examine consumer spending habits on non-...

20 Apr 202220min

Developing Cross-Channel Social Media Strategy that Improves Conversion

Running a coherent cross-channel social media strategy requires that you empower your marketing team to easily share a consistent brand message without complicating the marketing effort. Dr. Wang and ...

11 Apr 202217min