Are You Skipping This Essential Copywriting Task? (Episode 139)

Are You Skipping This Essential Copywriting Task? (Episode 139)

A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project.

You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen!

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Copywriting from a Rural New Zealand Kiwi Farm - Catherine's Story (Episode 257)

Copywriting from a Rural New Zealand Kiwi Farm - Catherine's Story (Episode 257)

Ever feel like some stories just stay with you? That’s Catherine’s story for me. Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a c...

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Copywriter Holiday Dinner Survival [Rewind]

Copywriter Holiday Dinner Survival [Rewind]

Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋‍♂️🙋‍♀️  We want to help you avoid that situation and ALL the...

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From Teaching to Copywriting While Facing Life’s Biggest Tests - Joanna's Story (Episode 256)

From Teaching to Copywriting While Facing Life’s Biggest Tests - Joanna's Story (Episode 256)

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why. ...

19 Nov 202526min

How to Write Scroll-Stopping Social Media Bios and Posts

How to Write Scroll-Stopping Social Media Bios and Posts

If you’re going to spend time on social media, my friend, make it count. As you’ve liiiiikely experienced, social media is a major time suck by design. No one is immune. One minute I’m looking at a...

12 Nov 202531min

Using Copywriting as a Launchpad to Consultancy - Catching Up with Adele (Episode 254)

Using Copywriting as a Launchpad to Consultancy - Catching Up with Adele (Episode 254)

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here)....

5 Nov 202541min

Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)

Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?  Last I checked, I had 103 podcast...

29 Okt 202523min

President of the Slow Turtle Club - Elyse's Story (Episode 252)

President of the Slow Turtle Club - Elyse's Story (Episode 252)

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club...

22 Okt 202553min

Lessons from Nicki's new freelance client (Episode 251)

Lessons from Nicki's new freelance client (Episode 251)

You may have heard me say that I only verrrrrry occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one ...

15 Okt 202548min

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