046: Generating and Selling Ideas with Afif Ghannoum

046: Generating and Selling Ideas with Afif Ghannoum

Inventor extraordinaire Afif Ghannoum shares tactics for conceiving, testing, and selling great ideas.


You’ll learn:

1. The conditions necessary for creativity to flourish

2. How to successfully borrow, tweak, and validate ideas from giants

3. The three credibilities you need for a compelling story


About Afif

Afif Ghannoum is the founder of NapkinToShelf.com. He is a formerly frustrated lawyer, who has launched over ten products that have sold in over 27,000 stores and online. Afif also has two patents, licensed technology to a large pharma company for a product sold in tens of thousands of stores in multiple countries, and has raised nearly $9 Million (and counting) in venture funding.


View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep46

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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972: Amy Edmondson on How to Fail Well

972: Amy Edmondson on How to Fail Well

Amy Edmondson shares how to minimize unproductive failures and maximize intelligent ones. — YOU’LL LEARN — 1) What separates good failure from bad failure 2) The surprisingly simple tool that prevents many failures 3) How to stay motivated in the face of failure Subscribe or visit AwesomeAtYourJob.com/ep972 for clickable versions of the links below. — ABOUT AMY — Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. Her work explores teaming – the dynamic forms of collaboration needed in environments characterized by uncertainty and ambiguity. She has also studied the role of psychological safety in teamwork and innovation. Before her academic career, she was Director of Research at Pecos River Learning Centers, where she worked with founder and CEO Larry Wilson to design change programs in large companies. In the early 1980s, she worked as Chief Engineer for architect/inventor Buckminster Fuller, and innovation in the built environment remains an area of enduring interest and passion.• Book: Right Kind of Wrong: The Science of Failing Well • Website: AmyCEdmondson.com • Check out the interview in video format on YouTube!— RESOURCES MENTIONED IN THE SHOW — • Study: “The Intuitive Psychologist and His Shortcomings: Distortions in the Attribution Process” by Lee Ross • Book: The Checklist Manifesto: How to Get Things Right by Atul Gawande • Book: The Road to Character by David Brooks • Past episode: 707: Amy Edmondson on How to Build Thriving Teams with Psychological Safety — THANK YOU SPONSORS! — • LinkedIn Jobs. Post your job for free at LinkedIn.com/BeAwesome • Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Juni 202433min

971: Mastering The Three Keys to Getting Noticed with Jay Baer

971: Mastering The Three Keys to Getting Noticed with Jay Baer

Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest. — YOU’LL LEARN — 1) Why it pays to reply super fast 2) The best way to recover from a mistake 3) Why competency won’t get you noticed—and what does Subscribe or visit AwesomeAtYourJob.com/ep971 for clickable versions of the links below. — ABOUT JAY — Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay’s books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor. • Book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers • Book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth • Book: The Time to Win: How to Exceed Your Customers’ Need for Speed • Book: Youtility: Why Smart Marketing Is about Help Not Hype • Website: JayBaer.com • Website: TequilaJayBaer.com — RESOURCES MENTIONED IN THE SHOW — • Book: In a Sunburned Country by Bill Bryson • Past episode: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress — THANK YOU, SPONSORS! —• LinkedIn Jobs. Post your job for free at LinkedIn.com/BeAwesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Juni 202444min

970: The Top 12 Presentation Mistakes to Avoid with Terri Sjodin

970: The Top 12 Presentation Mistakes to Avoid with Terri Sjodin

Terri Sjodin discusses how to avoid the common pitfalls that diminish your persuasiveness. — YOU’LL LEARN — 1) What your audience really wants to know 2) Three reasons why your presentation is boring—and how to fix it 3) The key mistake people won’t tell you you’re making Subscribe or visit AwesomeAtYourJob.com/ep970 for clickable versions of the links below. — ABOUT TERRI — Terri L. Sjodin is an international leading expert on persuasive presentations. With more than 25 years of experience, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress. Terri has appeared as an expert on sales presentations on the Today Show, Bloomberg News, CNN, CNBC, and Fox Business, as well as many industry podcasts. • Book: Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes • Study: State of Sales Presentations Research Study • Website: TerriSjodin.com • LinkedIn Course: Sales Skills: 12 Common Mistakes to Avoid in Your Next Persuasive Presentation — RESOURCES MENTIONED IN THE SHOW — • Book: Atlas Shrugged by Ayn Rand— THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome • Storyworth. Give the Fathers in your life a unique, heartfelt gift. Save $10 with at StoryWorth.com/Awesome with the promo code AWESOME.• LinkedIn Jobs. Post your job for free at LinkedIn.com/BeAwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Juni 202433min

969: How to Make Better Decisions by Wisely  Evaluating Claims with Alex Edmans

969: How to Make Better Decisions by Wisely Evaluating Claims with Alex Edmans

Alex Edmans shows you how to think smarter, sharper, and more critically so you can make better decisions. — YOU’LL LEARN — 1) How our biases are holding us back 2) The ladder of misinference that mucks up our thinking 3) Why we end up mistaking statements for facts Subscribe or visit AwesomeAtYourJob.com/ep969 for clickable versions of the links below. — ABOUT ALEX — Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given TED/TEDx talks with a combined 2.8 million views. He was named Professor of the Year by Poets & Quants in 2021.• Book: Grow the Pie: How Great Companies Deliver Both Purpose and Profit • Book: May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases―And What We Can Do about It • Book site: MayContainLies.com • Linked: Alex Edmans • TEDx Talk: The Pie-Growing Mindset | Alex Edmans | TEDxManchester • Twitter/X: @aedmans • Website: AlexEdmans.com — RESOURCES MENTIONED IN THE SHOW — • Article: “Addiction Rare in Patients Treated with Narcotics” by Jane Porter and Hershel Jick • Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear • Book: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport • Book: Grit: The Power of Passion and Perseverance by Angela Duckworth • Book: Outlive: The Science and Art of Longevity by Peter Attia and Bill Gifford • Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek • Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey • TED Talk: How diversity makes teams more innovative | Rocío Lorenzo | TED — THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Storyworth. Give the Fathers in your life a unique, heartfelt gift. Save $10 with at StoryWorth.com/Awesome with the promo code AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Juni 202448min

968: How to Experience More Purpose and Passion Each Day with John R. Miles

968: How to Experience More Purpose and Passion Each Day with John R. Miles

John R. Miles shares powerful insight into what it takes to live an intentional and purposeful life. — YOU’LL LEARN — 1) How to feel impervious in the face of adversity and failure 2) How anxiety makes you 400% more effective 3) How to visualize effectively Subscribe or visit AwesomeAtYourJob.com/ep968 for clickable versions of the links below. — ABOUT JOHN — John R. Miles is a worldwide expert on intentional behavior change, leadership, and personal mastery. He is a keynote speaker, top-rated show host, and is the founder and CEO of Passion Struck®. Miles is devoted to promoting personal mastery, fostering an intentional mindset, enhancing health and wellness, and building meaningful relationships. His globally renowned podcast, Passion Struck with John R. Miles, has garnered tens of millions of downloads and consistently tops the charts as the number one alternative health podcast on iTunes. Miles is committed to inspiring people worldwide to believe in their ability to push beyond limits and achieve their aspirations. He is a graduate of the Naval Academy, where he excelled as a varsity athlete. Learn more by visiting johnrmiles.com or passionstruck.com.• Book: Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life • Website: JohnRMiles.com • Website: PassionStruck.com • Quiz: Passion Struck Quiz — RESOURCES MENTIONED IN THE SHOW — • Book: Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems by Wendy Smith and Marianne Lewis • Book: Unbeatable Mind: Forge Resiliency and Mental Toughness to Succeed at an Elite Level by Mark Divine • Book: Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain • Past episode: 855: Turning Anxiety into Your Source of Strength with Morra Aarons-Mele • Past episode: 327: Unclog Your Brain through Unfocusing with Dr. Srini Pillay — THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOME• Storyworth. Give the Fathers in your life a unique, heartfelt gift. Save $10 with at StoryWorth.com/Awesome with the promo code AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Juni 202441min

967: How to Overcome the Fixed Mindset and Create Cultures of Growth with Dr. Mary C. Murphy

967: How to Overcome the Fixed Mindset and Create Cultures of Growth with Dr. Mary C. Murphy

Dr. Mary C. Murphy explains the downsides to the culture of genius—and shares an alternative path for transforming individuals, teams, and organizations. — YOU’LL LEARN — 1) The biggest misconceptions about the growth mindset 2) The optimal number of mistakes to make 3) How to deal with the four situations that trigger a fixed mindset Subscribe or visit AwesomeAtYourJob.com/ep967 for clickable versions of the links below. — ABOUT MARY — Mary C. Murphy is the Herman B Wells Endowed Professor of Psychological and Brain Sciences at Indiana University, Founding Director of the Summer Institute on Diversity at the Center for Advanced Study in the Behavioral Sciences at Stanford University, and Founder and CEO of the Equity Accelerator, a research and consulting organization that works with schools and companies to create more equitable learning and working environments through social and behavioral science. Murphy is the author of more than 100 publications and in 2019, was awarded the Presidential Early Career Award for Scientists and Engineers, the highest award bestowed on early career scholars by the U.S. government. She is also an elected fellow of the American Association for the Advancement of Science. Her research has been profiled in The New York Times, Forbes, Harvard Business Review, Scientific American, and NPR, among other outlets. Originally from San Antonio, Texas, she earned her BA from the University of Texas at Austin and her PhD in social psychology from Stanford University in 2007, mentored by Claude Steele and Carol Dweck. She splits her time between Bloomington, Indiana, and Palo Alto, California. Mary’s new book on organizational mindset, Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations is available now. • Book: Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations • Assessment: Mindset Triggers Assessment • Substack: Culture Catalyst with Mary C. Murphy • Website: MaryCMurphy.com — RESOURCES MENTIONED IN THE SHOW — • Article: “The Magic Relationship Ratio, According to Science” by Kyle Benson • Storytelling Coach: Kymberlee Weil • Book: Right Kind of Wrong: The Science of Failing Well by Amy Edmondson • Book: Mindset: The New Psychology of Success by Carol Dweck • Past episode: 960: Surfacing Hidden Wisdom for Huge Breakthroughs: A Masterclass in Asking with Jeff Wetzler — THANK YOU, SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOME• Storyworth. Give the Fathers in your life a unique, heartfelt gift. Save $10 with at StoryWorth.com/Awesome with the promo code AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Juni 202442min

966: Guy Kawasaki on How to Increase Your Impact and Become Remarkable

966: Guy Kawasaki on How to Increase Your Impact and Become Remarkable

Guy Kawasaki discusses the key to making your life and career remarkable. — YOU’LL LEARN — 1) The three keys to becoming remarkable 2) How to effectively sell your dreams 3) Why there’s no such thing as “perfect” timing Subscribe or visit AwesomeAtYourJob.com/ep966 for clickable versions of the links below. — ABOUT GUY — Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, Mercedes-Benz brand ambassador, and special assistant to the Motorola Division of Google. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. He lives in Watsonville, California. • Book: Think Remarkable: 9 Paths to Transform Your Life and Make a Difference • Website: GuyKawasaki.com — RESOURCES MENTIONED IN THE SHOW — • Book: If You Want to Write: A Book About Art, Independence and Spirit by Brenda Ueland • Study: The Invisible Gorilla (featuring Daniel Simons) — THANK YOU, SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOME• Storyworth. Give the Fathers in your life a unique, heartfelt gift. Save $10 with at StoryWorth.com/Awesome with the promo code AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Maj 202432min

965: Why Your Boss Isn’t Advocating for You…and What to Do About it with Dr. Nicholas Pearce

965: Why Your Boss Isn’t Advocating for You…and What to Do About it with Dr. Nicholas Pearce

Dr. Nicholas Pearce reveals the hidden reason why many high-performers don’t advance—and provides candid solutions.— YOU’LL LEARN — 1) The harsh truth behind why many don’t advance 2) Why even a great mentor is no substitute for a sponsor 3) How to find support if you aren’t being supported Subscribe or visit AwesomeAtYourJob.com/ep965 for clickable versions of the links below. — ABOUT NICHOLAS — Dr. Nicholas Pearce is a Chicago native and vocational multihyphenate who has committed his life to creating social impact at the intersection of the academy, the church, and the marketplace. He is an award-winning organizational behavior professor at Northwestern University’s Kellogg School of Management, Founder & CEO of The Vocati Group, a boutique management consultancy, and a respected faith leader. He is also the author of the bestselling book, THE PURPOSE PATH: A Guide to Pursuing Your Authentic Life’s Work.. • Article: "What to Do When Your Boss Won't Advocate for You" • Book: The Purpose Path: A Guide to Pursuing Your Authentic Life's Work • TED Talk: "Don’t Ask Me What I Do" | Nicholas Pearce | TEDxArlingtonHeights • Website: NicholasPearce.org — RESOURCES MENTIONED IN THE SHOW — • Study: "Better Decisions Through Diversity" by Katherine Phillips, Katie Liljenquist, Margaret Neale• Book: Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward by Henry Cloud— THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Maj 202433min

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