131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube
THE 505 PODCAST29 Okt 2024

131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube

What's up Rock Nation, today we welcome Emma Jennings to the show. Emma helps our biggest advertisers tell great stories on YouTube. She is part strategist, part creative director - with a little bit of a producer hat thrown on for good measure. She helps brands understand the wild world of YouTube: where they should play and how to make stuff that people will actually want to watch, share, and spend time with. With over 15 years' experience consulting with Fortune 1000 companies, Emma brings deep product knowledge across digital media and Google advertising offerings.


Check out Emma here:

https://www.linkedin.com/in/emma-jennings-709498a/


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide


Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970


Join our Discord! https://discord.gg/xgEAzkqAvs

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


Concert Photography Masterclass:

www.kostasgarcia.com/masterclass


Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Trailer

0:56 - Intro

2:19 - One Handed Crack

3:26 - Visiting Dude Perfect HQ

4:17 - What Makes Dude Perfect Special

6:00 - Creator Lead Brands vs Traditional Media

7:34 - What micro influencers can learn from the biggest creators

8:26 - What YouTube metrics are most important

10:53 - What Brands can learn from Creators

11:23 - 40% of people consider themselves a creator

13:47 - What Emma learned from Directing her first Short Film

17:20 - Organized Chaos

19:10 - Don’t wait to act on your ideas

21:15 - Working with large studios

22:07 - Movie Making is actually the marketing

23:45 - How the landscape of marketing has changed over the last 2 decades

27:50 - When Emma starting focusing on YouTube

29:29 - How conversations with big brands goes

31:08 - Our pitch for 505

32:17 - Expectations from big brands when it comes to success on YouTube

35:04 - How BTS content and creators have come into marketing

40:44 - How Burberry is winning with long and slow ads

42:30 - HULU’s success with ambient rooms ads

45:03 - How Emma’s consulting strategy has evolved

47:48 - YouTube is the number 1 streamer

51:06 - What makes YouTube unique

56:49 - Organic vs. Paid content

1:00:25 - Brand Lift Surveys

1:01:22 - How Emma continues to raise the bar

1:02:34 - The Glad Press and Seal ad that CRUSHED

1:06:15 - How creators get selected to work with brands

1:08:26 - What KPI’s are used to determine success

1:09:43 - What Emma has learned about leadership

1:12:17 - The best advice Emma has received

1:13:27 - Biggest challenges Emma has faced during her time at Google

1:14:46 - Balance data and creativity

1:17:12 - YouTube is the world's largest focus group

1:18:11 - What risks do brands face if they don’t embrace YouTube

1:19:09 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We thought it'd be fun to take a trip down memory lane for this episode. We start by taking it all the way back to the beginning - Good ole Myspace. So much has changed since then, and a ton of new platforms have emerged throughout the years. We're curious, what's your favorite Social Media to use?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

22 Dec 202149min

8. ADVICE TO OUR YOUNGER SELVES

8. ADVICE TO OUR YOUNGER SELVES

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Boy do we wish we had this episode to listen to when we were younger. There are so many things we wish we could have told ourselves 10 years ago, and hindsight is always 20/20. On this episode, we take turns talking about advice we could have given our younger selves, as well as give ourselves props for a few things we're glad we did. This was a fun one to film, so we hope you enjoy it!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

15 Dec 202146min

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We have our first guest! Rob is a YouTuber who has gained popularity through his viral videos, most notably his videos about Kidzbop and Apple products. We talk about the trip to Aspen we all took that changed our mindset, taking that leap of faith to becoming a full-time YouTuber, and what it's like going viral.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.FOLLOW ROB:YouTube: https://www.youtube.com/channel/UCyHkmpqv8t7r8GXtCIc4hpA Instagram: https://www.instagram.com/roblopez/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

8 Dec 202155min

6. ULTIMATE Camera Gear Buying Guide (2022)

6. ULTIMATE Camera Gear Buying Guide (2022)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's pod is all about GEAR - What gear we recommend at different price points, when it makes to upgrade, and what gear is necessary to own other than a camera & lens. This is our ULTIMATE Camera Gear Buying Guide for 2022! If you have any specific questions about gear, our DM's are always open.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Dec 20211h 3min

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into ways that we all deal with creative burnout and how to find inspiration when it feels like nothing is clicking. We appreciate all of the support on the pods and can't wait to keep pumping out these weekly episodes! If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

24 Nov 202133min

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into how to go about charging more for your creative work and when it's okay to take less. This pod is jam packed with value and Chase is finally back from his cross-country road trip!If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Nov 202135min

3. HOW TO LAND YOUR DREAM GIG

3. HOW TO LAND YOUR DREAM GIG

Welcome back to the 505 PODCAST! On today's episode Chase almost kills a girl with a sandwich, Kostas talks about shooting mainstage EDC for Loud Luxury, and the boys discuss working on their first project all together - shooting for 1800 Tequila.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story!DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Nov 202135min

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

Welcome back to the 505 PODCAST! On today's episode we talk about what it's like flying private with the Los Angeles Lakers, crashing drones, and how we navigate the NEW social media and monetize our following.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

3 Nov 202142min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
svd-ledarredaktionen
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-kort-lang-analyspodden-fran-di
avanzapodden
affarsvarlden
24fragor
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
bathina-en-podcast
borsmorgon
rss-en-rik-historia
tabberaset