Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Welcome to Episode 2145, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing” and is led by Amanda McCrossin and Kristen Reitzell. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2023. wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: The influencer marketing industry is booming, and the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025. The wine industry is finally seeing influencers as viable business partners to help tap new audiences, improve brand visibility, boost engagement, create content, and even drive sales. Yet, there is still no established playbook for how wineries can master their influencer strategy. This session will break down the key ways wineries can use to discover, entice, and partner with influencers as part of their marketing and PR strategy. Learn the best practices for working with influencers, what influencers are looking for in a partner, ways you can work with influencers to capture compelling content, and how wineries can measure success with proven ROI. About the hosts: Kristen Reitzell is a communications executive with nearly 20 years of experience. As Senior Vice President of Communications & Digital Marketing at Jackson Family Wines, Kristen manages all aspects of the company’s communications strategy, overseeing corporate and family communications, as well as PR and digital marketing across the company’s global portfolio of wineries in California, Oregon, Washington, Canada, England, France, Italy, Australia, Chile, and South Africa. In her 10 years with the company, Kristen has overseen strategic communications for numerous product launches and estate openings. She has spearheaded brand partnerships and led international PR campaigns that have helped expand the global footprint of the company’s wineries. Amanda McCrossin is a certified sommelier, wine personality, and TikTok / Instagram / YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived, garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Find more about wine2wine Business Forum at: https://www.vinitaly.com/forum/wine2wine-business-forum/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Mike Madaio, wine journalist, blogger, and Vinitaly International Academy Italian Wine Ambassador. Mike also serves on the editorial board for Palate Press, and his writing has appeared in publications such as Wine Enthusiast, Undiscovered Italy and Edible Philly. Mike speaks about the evolution of food and wine blogging and of blogging more in general. Monty and Mike also discuss the notion of “taste” in relation to wines. Tune in for another episode of our “Let’s talk wine biz – wine2wine series” to learn more about wine and digital storytelling!

2 Apr 201821min

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Enrico Drei Donà, owner of the Drei Donà winery in Emilia-Romagna. Enrico and Monty discuss the historic area where Sangiovese originated and the Predappio denomination. Enrico tells Monty all about his family history and the wines they produce. Tune in also to discover a typical native grape variety of the area, Uva Longanesi!

27 Mars 201818min

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Jeffrey Porter, Beverage Director at Batali & Bastianich Hospitality Group in New York. Jeffrey shares his exciting and multifaceted professional story in the beverage industry in the US, from his experience as a sommelier in restaurants in the Napa Valley, to winemaking in California, to his current experience—with an Italian twist!—with the Batali & Bastianich Hospitality Group in New York. Tune in to meet a knowledgeable, dedicated, and humble sommelier sharing his passion for wine!

26 Mars 201817min

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Francesca Paladin (Casa Paladin Estates). Francesca talks about the family’s wineries located in multiple regions such as Tuscany (Chianti Classico), Lombardy (Franciacorta), and on the border between Veneto and Friuli-Venezia Giulia. Monty and Francesca discuss the Prosecco boom and the impact of climate change in the Franciacorta and Veneto areas. Francesca also gives the family recipe for the Agricanto liqueur, a sweet drink made from Raboso grape with almond and cherry juice. Tune in also to find out an Agricanto-based recipe for aperitivo! Cin cin with Italian Wine People!

20 Mars 201811min

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin talks to Robert Joseph, wine writer, journalist, and consultant. Currently, Robert is also producing wine in the Languedoc region of France with two partners. He has recently completed a new book, The future of wine has changed (forthcoming in March/April 2018). In the podcast, Robert sketches the future of viticulture and wine making in the face of climate change. His future projections deal with the implementation of artifical intelligence in viticulture, the use of water for irrigation and more. Robert and Monty also discuss the idea of wine cooperatives. Step into possible futures in this episode of Italian Wine Podcast!

19 Mars 201816min

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Denise Marrone at the Agricola Gian Piero Marrone in La Morra in the Langhe wine region in Piemonte. Denise together with Serena and Valentina are the three Marrone sisters who work in the family winery. Denise tells Monty all about her family history and her father Gian Piero’s pioneering work in the vineyard. She also talks about their signature Barolos, Barolo Bussia and Barolo Pichemej. Denise and Monty also discuss climate change and native grape varieties such as Favorita, Arneis, and Moscato.

13 Mars 201812min

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Steve Raye the owner of Bevology INC, a consulting company specializing in helping wine export brands penetrate the U.S. market. Steve and Monty discuss wine importing and distribution in the American market and the impact that Amazon’s purchase of Whole Foods will have on U.S. retail. Let’s get down to (wine) business in another episode of the Italian Wine Podcast “Let’s talk wine biz" series on air every Tuesday.

12 Mars 201811min

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Antonio Michael Zaccheo of Carpineto Wines in Tuscany. Monty’s guest talks about how Carpineto Wines came to be, that is, from the joint efforts of two families: the Zaccheo family from Puglia and the Sacchet family from Veneto. Carpineto’s founders came from opposite parts of Italy and met half-way in Tuscany, united by their love of Tuscany and Sangiovese. Antonio Michael Zaccheo talks about Tuscan wines, global markets, and… the ironic sobriquet “pulci in culo” for a local grape variety! Tune in to find out more!

6 Mars 201813min

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