EP#111: The Art of Caring within Communications – with Laurian Hubbard

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Laurian Hubbard, a CIPR Fellow and award-winning Chartered PR Practitioner.

Based in Wales, Laurian is currently the Head of Engagement for Welsh Parliament, having previously held senior positions in 10 Downing Street and Cabinet Office. She is also the Founder and Co-President of Women in PR Cymru as well as, an International Board member of Global Women in PR, and a Chartered Assessor for the Chartered Institute of Public Relations.

In this conversation, David and Laurian discuss the difference between parliament and government. Within this exchange, Laurian explains the importance of having a variety of teams with specific roles. From the events team to the outreach team, she stresses the importance of communication between these teams in order to get messages out to the public despite covid restrictions.

Laurian also explains how important it is to stay on top of where audiences are, whether this is TikTok, Facebook, or Instagram. She expresses the vitality of staying on top of technological developments.

Laurian stresses how important it is to actually care for people, whether this is your clients, audience or your team. She expresses the difficulty of shifting from working in person to working from home as a result of COVID-19. However, she does provide some tips and tricks that have enabled her to form and keep relationships with those you work with through a screen.

David and Laurian finish off their conversation looking at the work Laurian has been doing with Women in PR Cymru.

Discussed in this episode:

• How lessons from your past can shape your path in the future.
• What we can do to encourage women in the communication field to take the next step in their careers.
• The importance of taking the time to reflect on and grow from your experiences.

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