EP#122 Best Bits - with David Pembroke

EP#122 Best Bits - with David Pembroke

We bring some of our best episodes back to work in this special GovComms Podcast episode.

Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, and more.

Tune in as government communication professional Dr Neryl East provides insight into how you can ensure that the audience you need to reach understands your story.


Professor Michael Cardew-Hall at ANU states that the key to crisis communication is to get messages out to the community broadly and as as frequently as you can.


Andrew Babington, Team Leader for Change and Communications at ACT Policing and David Pembroke discuss their thoughts on the future of content communications.


And according to Tess Salmon, the General Manager of External Affairs and Communication at Western Sydney Airport, when communicating about a new policy, you need to understand the audience and which parts would resonate with them the most.


Discussed in this episode:


  • How to communicate in a crisis
  • Communicating policy's effectively
  • The importance of narrative

Hosted on Acast. See acast.com/privacy for more information.

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Avsnitt(362)

EP#193: Building KPIs leaders can trust with Stacey Barr

EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Juli 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Maj 47min

EP#191: Storytelling for trust in the AI era

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Maj 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Apr 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Feb 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Jan 37min

EP#187: Leading Through Uncertainty

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Dec 202559min

EP#186: Stop talking, start listening — the secret to better government communication

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Nov 202546min

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