498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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461: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

461: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

Welcome to Strategy Skills episode 461, a follow-up interview with the author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Dr. Rebecca Homkes. How would you sta...

1 Juli 202449min

460: How to Build a "People-First" Culture with Unicorn Founder and CEO of One Planet Group, Payam Zamani

460: How to Build a "People-First" Culture with Unicorn Founder and CEO of One Planet Group, Payam Zamani

Welcome to Strategy Skills episode 460, featuring an interview with the author of Crossing the Desert: The Power of Embracing Life's Difficult Journeys, Payam Zamani. In this episode, Payam shares ...

26 Juni 202449min

459: Professor of Finance at London Business School, Alex Edmans, on Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence?

459: Professor of Finance at London Business School, Alex Edmans, on Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence?

What if the greatest threat to smart decision-making isn't bad data, but how we interpret it? In a world overflowing with information, even the most seasoned leaders and investors fall for myths dre...

24 Juni 202452min

458: Building an AI Meeting Assistant in Silicon Valley, with Krish Ramineni, Co-Founder and CEO of Fireflies.ai

458: Building an AI Meeting Assistant in Silicon Valley, with Krish Ramineni, Co-Founder and CEO of Fireflies.ai

Welcome to Strategy Skills episode 458, featuring an interview with the CEO of Fireflies.ai, Krish Rameni.    In this episode, Krish took us back to the early days of starting their company, Fireflies...

19 Juni 202441min

457: Solving for Why: Strategies for creating a career of purpose and meaning with Dr. Mark G. Shrime

457: Solving for Why: Strategies for creating a career of purpose and meaning with Dr. Mark G. Shrime

Welcome to Strategy Skills episode 457, featuring an interview with the author of Solving for Why: A Surgeon's Journey to Discover the Transformative Power of Purpose, Dr. Mark G. Shrime. Solving for ...

17 Juni 202453min

456: Winning Mondays: Empowering Leaders and Teams with Paul Epstein

456: Winning Mondays: Empowering Leaders and Teams with Paul Epstein

Welcome to Strategy Skills episode 456, featuring an interview with the author of Better Decisions Faster: Unshakable Confidence When You Need It Most, Paul Epstein. In Better Decisions Faster, Paul d...

12 Juni 202454min

455: US Open Medalist on Principles to Succeed at Any Table in Business, Sports, and Life

455: US Open Medalist on Principles to Succeed at Any Table in Business, Sports, and Life

Welcome to Strategy Skills episode 455, featuring an interview with the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin Bookey. In this book...

10 Juni 202446min

454: How VC Shapes Startups with Benjamin Shestakofsky

454: How VC Shapes Startups with Benjamin Shestakofsky

Welcome to Strategy Skills episode 454, featuring an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofsky. This book draw...

5 Juni 202450min

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