498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

454: How VC Shapes Startups with Benjamin Shestakofsky

454: How VC Shapes Startups with Benjamin Shestakofsky

Welcome to Strategy Skills episode 454, featuring an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofsky. This book draw...

5 Juni 202450min

453: Fair Shake: Women and the Fight to Build a Just Economy

453: Fair Shake: Women and the Fight to Build a Just Economy

Welcome to Strategy Skills episode 453, featuring an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit. This book explain...

3 Juni 202452min

452: Former Deloitte's Chief Learning Officer on Reevaluating Our Relationship with Change, Ashley Goodall

452: Former Deloitte's Chief Learning Officer on Reevaluating Our Relationship with Change, Ashley Goodall

Welcome to Strategy Skills episode 452, featuring an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on two decades spent l...

29 Maj 202452min

451: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion

451: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion

Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, f...

27 Maj 202448min

450: Stanford Professor and Venture Capital Expert, Ilya Strebulaev. The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

450: Stanford Professor and Venture Capital Expert, Ilya Strebulaev. The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

Welcome to Strategy Skills episode 450, featuring an interview with the coauthor of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, Ilya Strebulaev. This book offers a ...

22 Maj 202456min

449: Navigating the New Data Rules, with Cristina Alaimo

449: Navigating the New Data Rules, with Cristina Alaimo

Welcome to Strategy Skills episode 449, featuring an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo...

20 Maj 202458min

448: Google's Martin Gonzalez and Josh Yellin on Why Startups Fail

448: Google's Martin Gonzalez and Josh Yellin on Why Startups Fail

Welcome to Strategy Skills episode 448 with Martin Gonzalez and Josh Yellin. Martin is the creator of Google's Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh ...

15 Maj 202456min

447: AJ Jacobs on Leadership Lessons from His Year of Living Constitutionally

447: AJ Jacobs on Leadership Lessons from His Year of Living Constitutionally

Welcome to Strategy Skills episode 447, featuring an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. ...

13 Maj 202450min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
fill-or-kill
rss-inga-dumma-fragor-om-pengar
borsmorgon
rss-dagen-med-di
lastbilspodden
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
affarsvarlden
market-makers
rss-den-nya-ekonomin
borslunch-2