498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

447: AJ Jacobs on Leadership Lessons from His Year of Living Constitutionally

447: AJ Jacobs on Leadership Lessons from His Year of Living Constitutionally

Welcome to Strategy Skills episode 447, featuring an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. ...

13 Maj 202450min

446: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life. Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler

446: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life. Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler

Welcome to Strategy Skills episode 446, featuring an interview with the author of Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life, Jeff Wetzler...

8 Maj 202451min

445: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

445: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

Welcome to Strategy Skills episode 445, featuring an interview with the author of Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success, Pete Steinberg. Leadership Shoc...

6 Maj 202452min

444: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

444: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

Welcome to Strategy Skills episode 444, featuring an interview with the author of Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work, Kandi...

1 Maj 202449min

443: Negotiations in B2B sales and day to day leadership situations with Andres Lares

443: Negotiations in B2B sales and day to day leadership situations with Andres Lares

Welcome to Strategy Skills episode 443, featuring an interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book deliver a concise and insig...

24 Apr 202452min

442: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation

442: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation

Welcome to Strategy Skills episode 442, featuring an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovati...

22 Apr 202448min

441: How do I know what is corporate strategy (Strategy Skills classics)

441: How do I know what is corporate strategy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy.   Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscr...

17 Apr 20245min

440: What is the big picture thinking? (Strategy Skills classics)

440: What is the big picture thinking? (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss what big picture thinking is.   At least once in your life, you would have received feedback to be a more big picture thinker...

15 Apr 202411min

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