498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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437: Google's Laura Mae Martin on How to Be Productive

437: Google's Laura Mae Martin on How to Be Productive

Welcome to Strategy Skills episode 437, featuring an interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how to th...

3 Apr 202454min

436: Selling Services to PE Firms with Aimably's Founder and Stanford Grad, Claire Milligan

436: Selling Services to PE Firms with Aimably's Founder and Stanford Grad, Claire Milligan

Welcome to Strategy Skills episode 436, featuring an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their clo...

1 Apr 202451min

435: Stanford University's Jeremy Utley. AI's brainstorming and problem-solving potential

435: Stanford University's Jeremy Utley. AI's brainstorming and problem-solving potential

Welcome to Strategy Skills episode 435, where we feature an interview with the co-author of the inspiring new Generative AI study, Jeremy Utley. This episode highlights the common mistakes and missed ...

27 Mars 202453min

434: Conditions for great PowerPoint slides (Strategy Skills classics)

434: Conditions for great PowerPoint slides (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study. This podcast is for those who have mastered all the basics on slide design and formatting....

25 Mars 202416min

433: Digital strategy expert, Venkat Venkatraman. How Real-Time Data and AI Will Power the Industrial Future

433: Digital strategy expert, Venkat Venkatraman. How Real-Time Data and AI Will Power the Industrial Future

Welcome to Strategy Skills episode 433, an interview with the coauthor of Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future, Venkat Venkatraman. In Fusion Strategy, digital s...

20 Mars 202457min

432: One of the world's leading experts on strategy and innovation, Vijay "VG" Govindarajan. How Real-Time Data and AI Will Power the Industrial Future

432: One of the world's leading experts on strategy and innovation, Vijay "VG" Govindarajan. How Real-Time Data and AI Will Power the Industrial Future

Welcome to Strategy Skills episode 432, an interview with the coauthor of Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future. In Fusion Strategy, world-renowned innovation gur...

18 Mars 202455min

431: Design the value chain you need | value chain analysis (Strategy Skills classics)

431: Design the value chain you need | value chain analysis (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss value chain analysis.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free downlo...

13 Mars 202411min

430: Chief evangelist of Canva and host of the Remarkable People podcast, Guy Kawasaki, on Lessons from the world's most remarkable people

430: Chief evangelist of Canva and host of the Remarkable People podcast, Guy Kawasaki, on Lessons from the world's most remarkable people

Welcome to Strategy Skills episode 430, an interview with the author of Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, Guy Kawasaki. In Think Remarkable, tech titan Guy Kawasa...

11 Mars 202447min

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