498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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322: Luke Burgis, What fuels our desires? (Strategy Skills classics)

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321: Jenn Lim, Go beyond happiness (Strategy Skills classics)

321: Jenn Lim, Go beyond happiness (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we interviewed Jenn Lim, the CEO of Delivering Happiness, also known as DH. In this episode, Jenn speaks about her journey of discoverin...

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320: Harvard's Frank Cespedes, Managing sales in a world of constant change (Strategy Skills classics)

320: Harvard's Frank Cespedes, Managing sales in a world of constant change (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing by Frank Cespedes. How do you...

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319: Harvard's Sandra Sucher, What is the foundation of trust? (Strategy Skills classics)

319: Harvard's Sandra Sucher, What is the foundation of trust? (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we interview the coauthor of The Power of Trust, Sandra Sucher. In this book, Sandra Sucher and Shalene Gupta examine the economic impac...

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318: Mark Mahaney, 10 proven rules to succeed in tech stock investing (Strategy Skills classics)

318: Mark Mahaney, 10 proven rules to succeed in tech stock investing (Strategy Skills classics)

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317: Scott O'Neil, How to thrive where you're at (Strategy Skills classics)

317: Scott O'Neil, How to thrive where you're at (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we interviewed one of the most recognized, connected, and dynamic executives in the sports and entertainment industry today, Scott O'Nei...

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316: Tim Bottke, Redefining digital transformation

316: Tim Bottke, Redefining digital transformation

Welcome to Strategy Skills episode 316, an episode with the author of Digital Transformation Payday, Tim Bottke. Why do companies embark on digital transformation? Is it because they need it? Or is it...

30 Jan 202344min

315: Suneel Gupta, The hidden meaning behind failure

315: Suneel Gupta, The hidden meaning behind failure

For this episode, let's revisit a Strategy Skills classic where we interviewed Suneel Gupta, the author of the international bestselling book Backable (2020). This book is rooted in his inner journey ...

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