Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.

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How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in...

14 Juli 202530min

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and u...

25 Juni 202533min

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy o...

11 Juni 202548min

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the fu...

28 Maj 202543min

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and ...

14 Maj 202529min

FK Bodø/Glimt's International Marketing Manager on  the effect of Europa League success and marketing the most interesting club in Europe

FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe

On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to discuss the effect the Europa League has ha...

6 Maj 202528min

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company,  the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip features Footballco CEO Juan Delgago di...

29 Apr 202518min

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's...

23 Apr 202531min

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