GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi.

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How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

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Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

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Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

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MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

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EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and ...

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FK Bodø/Glimt's International Marketing Manager on  the effect of Europa League success and marketing the most interesting club in Europe

FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe

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Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company,  the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip features Footballco CEO Juan Delgago di...

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C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's...

23 Apr 202531min

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