Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer. We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.

Avsnitt(99)

Union Berlin - How Germany's coolest club is being successful while avoiding gentrification

Union Berlin - How Germany's coolest club is being successful while avoiding gentrification

This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Ch...

26 Okt 202232min

United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS

United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS

This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football an...

11 Okt 202239min

UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA

UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA

With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase e...

6 Juli 202244min

Ben Black and TikTok - How football brands can leverage TikTok and its stars

Ben Black and TikTok - How football brands can leverage TikTok and its stars

On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge ...

15 Juni 202234min

The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association

The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association

This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. O...

10 Maj 202232min

DAZN - Growing women’s football fandom with the Women's Champions League

DAZN - Growing women’s football fandom with the Women's Champions League

This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. Alex and Kate also discuss DAZN's plans for women...

2 Maj 202230min

Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.

Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.

We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look ...

20 Apr 202250min

Atlanta United - Creating soccer fan culture and engagement from the ground up

Atlanta United - Creating soccer fan culture and engagement from the ground up

Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darre...

6 Apr 202237min

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