Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content. With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.

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Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs

Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering c...

3 Juli 202425min

Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation

Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media. Mike and Ma...

19 Juni 202441min

Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders...

6 Juni 202430min

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in t...

22 Maj 202425min

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugb...

15 Maj 202430min

Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footba...

1 Maj 202433min

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy. With gue...

17 Apr 202426min

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