19 Dec 2022

Why are most Architecture Practices’ websites COMPLETELY USELESS!

Architecture practice websites often look polished but fail to explain who the practice is for, what it does well and why a client, collaborator or candidate should care.

Stephen Drew speaks with Bryon McCartney about architecture practice websites, content, positioning, SEO, social media, personal branding and how practices can communicate value more clearly online.

The conversation covers:

Why many architecture practice websites fail to answer client questions
How practices can think about positioning and useful content
Why SEO and owned website content matter more than relying only on social media
How an about page can speak to client needs rather than just listing a CV
Why website goals should be clear before a redesign starts

Watch or read the episode on Architecture Social: Architecture Practice Websites That Work

Watch the video on YouTube: Why are most Architecture Practices' websites COMPLETELY USELESS!

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Chapters

00:00 Introduction to architecture practice websites
05:00 Fresh eyes, recruitment and what website content needs to do
10:00 Practice positioning, values and client questions
15:00 Website critiques, compliments and avoiding public takedowns
20:00 Squarespace, Wix and getting started with a useful website
25:00 SEO, algorithms and why websites give practices more control
30:00 Value, free advice and building a useful marketing offer
35:00 Setting clear goals before redesigning a website
40:00 Maintaining content and using live conversations
45:00 About pages, client needs and stronger practice stories
50:00 Final website examples and where to find Bryon

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Architecture Social

Find more architecture career advice, practice insight and live roles at Architecture Social.

Explore more conversations on the Architecture Social Podcast, browse free resources at Architecture Social Resources, or join the community at Architecture Social Club.

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