19 Dec 2022

Why are most Architecture Practices’ websites COMPLETELY USELESS!

Architecture practice websites often look polished but fail to explain who the practice is for, what it does well and why a client, collaborator or candidate should care.

Stephen Drew speaks with Bryon McCartney about architecture practice websites, content, positioning, SEO, social media, personal branding and how practices can communicate value more clearly online.

The conversation covers:

Why many architecture practice websites fail to answer client questions
How practices can think about positioning and useful content
Why SEO and owned website content matter more than relying only on social media
How an about page can speak to client needs rather than just listing a CV
Why website goals should be clear before a redesign starts

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=0smym1Y548Y

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/video/why-are-most-architecture-practices-websites-completely-useless/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

00:00 Introduction to architecture practice websites
05:00 Fresh eyes, recruitment and what website content needs to do
10:00 Practice positioning, values and client questions
15:00 Website critiques, compliments and avoiding public takedowns
20:00 Squarespace, Wix and getting started with a useful website
25:00 SEO, algorithms and why websites give practices more control
30:00 Value, free advice and building a useful marketing offer
35:00 Setting clear goals before redesigning a website
40:00 Maintaining content and using live conversations
45:00 About pages, client needs and stronger practice stories
50:00 Final website examples and where to find Bryon

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