Episode 8: Happy January: How marketers can harness consumers’ change mindset

Episode 8: Happy January: How marketers can harness consumers’ change mindset

From short-term pain to long-term gain.
This podcast will:
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns
• Examine the phenomenon of seasonality in marketing and consumer behaviour
• Explore how the marketing industry is giving consumers the tools to live better lives

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 09 January 2020 12:00 GMT

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Avsnitt(144)

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