Episode 12: Anti-marketing under the microscope

Episode 12: Anti-marketing under the microscope

When is it good to be bad?

This podcast will:
• Explore the concept of anti-marketing and its power in attracting consumers
• Examine whether negging works as an advertising strategy
• Identify where shock tactics are effective at changing public behaviour

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM
Recorded: Thursday 5 March 2020 12:00 GMT

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(144)

How to master the art of pitching and persuasion

How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

13 Aug 1h 3min

Sneak peek: How to master the art of pitching and persuasion

Sneak peek: How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

12 Aug 1min

AI-native marketing teams: Rethinking roles, skills and structure

AI-native marketing teams: Rethinking roles, skills and structure

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

30 Juli 48min

Sneak peek: AI-native marketing teams

Sneak peek: AI-native marketing teams

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

29 Juli 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Juli 52min

Sneak peek: The AI strategy gap

Sneak peek: The AI strategy gap

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

15 Juli 1min

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Juli 53min

Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Juli 2min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
badfluence
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
skaraborgspodden
tabberaset
rss-hos-psykologen
dynastin
fill-or-kill
lastbilspodden
avanzapodden
rss-dagen-med-di
borsmorgon
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet