Episode 14: Marketing at warp speed

Episode 14: Marketing at warp speed

From lockdown to turbocharger

This podcast will:
• Explore the lockdown-triggered phenomenon of accelerated marketing
• Ask whether greater speed leads to reduced quality
• Examine whether superfast marketing will endure post corona crisis

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Kevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALS

Recorded: Thursday 30 April 2020 14:00 BST

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Avsnitt(144)

How to master the art of pitching and persuasion

How to master the art of pitching and persuasion

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Sneak peek: How to master the art of pitching and persuasion

Sneak peek: How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

12 Aug 1min

AI-native marketing teams: Rethinking roles, skills and structure

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Sneak peek: AI-native marketing teams

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29 Juli 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

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16 Juli 52min

Sneak peek: The AI strategy gap

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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

15 Juli 1min

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2 Juli 53min

Sneak peek: How marketing leaders are delivering social impact

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How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Juli 2min

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