Episode 18: Marketing’s good crisis

Episode 18: Marketing’s good crisis

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University

• Highlight the astounding rise in US marketing budgets during the crisis

• Examine marketing’s crucial role in leading businesses through the pandemic

Find out more

Look further into the CMO Survey at cmosurvey.org/results

Host:

Ben Walker, Head of Media, LID Business Media

Guests:

Professor Christine Moorman, Fuqua School of Business, Duke University

Gemma Butler, Director of Marketing, CIM

Recorded: Thursday 2 July 2020 17:30 BST

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Avsnitt(144)

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