Episode 245: Michael Coté’s Discount Webinar Barn, aka, The Webinar Episode

Come with us as we solve life’s greatest mystery: lead-genless webinars. Coté also gives his 10 day in review of Hey email. Also, theories on grilling hamburgers.

Mood board:

• They got money, kicking out the Nazis
• Have you tried saying it louder?
• It came out fine.
• The burger meat here is like a bunch of little worms.
• Long form commercials.
• Webinar as conference.
• Sitting in a Zoom.
• People don’t want to show up and consensually watch a YouTube video.
• The Wine Bottle Leads.
• The Minecraft Yellers.
• The pink slurry of enterprise software content.
• There’s nothing at the bottom of their funnel.
• I know all those things, I just don’t like them.
• HigherGradeWebinars.biz
• The conclusion of the plutes.
• Today was the last day of school for the kids. Tomorrow, the nightmare begins.

The Rundown

• The New Conference
  • Apple’s virtual WWDC wasn’t just okay—it could be the future of keynotes
  • Google Next over 9 Weeks
• In the first cohort of HEY signups, 37% have converted to a paid account!

Relevant to your interests

• Email Is Broken
• Analysis: Here are five strategic options for Dell and VMware
• Arm Macs and AMD rising: How Intel's endless 10nm struggles cost it so much
• US police using Chinese drones are ‘at risk’ of data breach, DHS warns
• Amazon jumps into self-driving taxis with purchase of Zoox
• Discord Was Once The Alt-Right’s Favorite Chat App. Now It’s Gone Mainstream And Scored A New $3.5 Billion Valuation
• Your Place to Talk
• An Infrastructure Arms Race Is Fueling the Future of Gaming
• Ranking the Observability Offerings - APM Experts
• Flying
  • Secret Flying | Cheap Flights & Error Fares
  • Jack's Flight Club | Cheap Flights, Flight Deals & Alerts
  • Interactive Route Map of Low Cost Airline flights in Europe
  • Alternative Airlines | Book Flights on 100s of Airlines

Nonsense

• Coming soon to a 3D printer near you: Plant-based steaks
• Big Red soda is the secret to make deliciously tender smoked pork chops

Conferences

• Kubecon + CloudNativeCon Virtual Conference on August 17th-20th

SDT news & hype

• Listen to interview with Kylie Grenier about Digital Transformation
• Join us in Slack.
• Send your postal address to stickers@softwaredefinedtalk.com and we will send you free laptop stickers!
• Follow us on Twitter, Instagram or LinkedIn
• Listen to the Software Defined Interviews Podcast. Check out the back catalog.
• Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
• Use the code SDT to get $20 off Coté’s book, Digital WTF, so $5 total.

Recommendations

• Brandon: Land of the Giants podcast.
• Matt Ray: Cory Doctorow’s Walkaway.
• Coté: Euro breakfast on the go.