Today, Brands Need A Human Touch | In Conversation with Ankit Kasliwal

Today, Brands Need A Human Touch | In Conversation with Ankit Kasliwal

Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch’?

We’re in conversation with Ankit Kasliwal, an ’08 MICAn, Head of Marketing for Titan’s Skinn Fragrances division. He’s also responsible for marketing Titan’s newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech.

In this insightful episode, we discuss:

1:05 - Points of parity and difference in marketing across sectors & industries

11:40 - Branding green flags for new-age marketing design

19:45 - Tapping into consumer emotional need-space

37:00 - Driving category adoption and relevance while democratising fine fragrances

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(67)

Navigating the Challenges of a Sustainable Creator Business

Navigating the Challenges of a Sustainable Creator Business

From Challenges to Solutions: Our newest episode with Vaibhav Munjal, Co-founder of ChalChitra Talks, is dedicated to helping creators find harmony between artistic expression and sustainable liveliho...

3 Juli 202320min

The Business of Well-Being: Mental Health and Burnout Prevention with Tanmoy Goswami, Founding editor of Sanity

The Business of Well-Being: Mental Health and Burnout Prevention with Tanmoy Goswami, Founding editor of Sanity

Has the global conversation about mental health truly transformed the workplace paradigm, or are we still burning out and quitting quietly? We’re in conversation with Tanmoy Goswami, a Fellow at the...

7 Apr 202341min

Breaking the Mould: Ankit Vengurlekar on Career Transitions and Hustle Culture in India

Breaking the Mould: Ankit Vengurlekar on Career Transitions and Hustle Culture in India

Is hustle culture a healthy motivator to achieve more, or is it a toxic excess fostered by unrealistic expectations? To answer this question we’ve found a man that has truly done it all. Starting as a...

21 Mars 202333min

Scary Good: Selling Horror Content India with Divay Agarwal, Head of Content at TMV & Khooni Monday

Scary Good: Selling Horror Content India with Divay Agarwal, Head of Content at TMV & Khooni Monday

Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We’re on a quest to find out how. MICAST is in ...

12 Mars 202326min

Rid Yourself of Research Anxiety with Prof. Manisha Shelat

Rid Yourself of Research Anxiety with Prof. Manisha Shelat

How can I address and eliminate research anxiety? Feelings of fear and uncertainty associated with authentic scientific research and production, not knowing where to begin an exploratory thought or a...

9 Feb 202317min

Driving Change with Kamal Bali, MD of Volvo Group India

Driving Change with Kamal Bali, MD of Volvo Group India

Long and illustrious careers are usually bolstered by hundreds of stories and anecdotes, a lifetime of experiences; moulding an astute business lens in the process - and we have proof. We’re in conver...

20 Jan 202326min

Staying Atop Content Clutter w/ Sanjana Singh

Staying Atop Content Clutter w/ Sanjana Singh

Have you ever felt like your social media feed’s been cluttered by irrelevant content? We’re in conversation with Sanjana Singh, Creative Director at Terribly Tiny Tales (TTT) about staying atop conte...

14 Dec 202232min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
24fragor
badfluence
uppgang-och-fall
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
bilar-med-sladd
tabberaset
rss-kort-lang-analyspodden-fran-di
avanzapodden
rss-veckans-trade
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-wallnor-pm
borsmorgon